Insights · Page 2 of 5
Earned authority, in writing.
104 insights for CMOs and founders of established and venture-backed companies: PR, brand, messaging, digital marketing, and AEO/GEO. Written by the partner-led team that runs the work. Meet the authors.
rebranding
When to Rebrand: Signals, Risks, and a Rollout Plan
When to rebrand a growth company: the strategic signals that justify it, the risks that sink rebrands, and a seven-step rollout plan for press, search, and AI.
aeo
Answer Engine Optimization for B2B Brands
Answer engine optimization for B2B: how buyers use ChatGPT, Perplexity, and AI Overviews, where answers come from, and a seven-step AEO program you can measure.
executive visibility
How to Build an Executive Visibility Program
How to build an executive visibility program: pick spokespeople, define point-of-view lanes, mix earned media, bylines, podcasts, and LinkedIn, then measure it.
hackernoon
How to Publish on HackerNoon: A Guide for Tech Companies
How tech companies publish on HackerNoon: personal vs Business Blogging accounts, editorial review, link and canonical rules, AI policy, and a 7-step plan.
usa today
How to Get Featured in USA Today
How to get featured in USA Today: how the national desks and the USA TODAY Network work, what reporters need, the opinion route, and a seven-step pitch plan.
techcrunch
How to Get Featured in TechCrunch in 2026
How to get featured in TechCrunch in 2026: how its newsroom changed, what reporters cover, how to pitch funding and launch exclusives, and how embargoes work.
news syndication
How News Syndication Works: Yahoo Finance, MSN, and AI Search
How news syndication works on Yahoo Finance and MSN, how it differs from paid placements and wire releases, and what it means for SEO and AI search.
business insider
How to Get Featured in Business Insider
How to get featured in Business Insider in 2026: what its editors want, the formats that work (series, essays, video), and how to pitch the right desk.
pr measurement
How to Measure PR ROI: Metrics That Hold Up in a Board Meeting
How to measure PR ROI with metrics a board will accept: outputs, outcomes, and business impact, attribution methods, AI visibility, and a one-page report.
pr agency
How to Choose a PR Agency: 12 Questions to Ask Before You Sign
How to choose a PR agency: 12 questions that reveal who runs your account, how coverage is earned, how results are measured, and the red flags to avoid.
brand messaging
Brand Messaging Framework: How to Build a Messaging House
A messaging house sets one umbrella statement, three pillars, and proof beneath each. Here is how to build one that press, buyers, and AI engines repeat.
bloomberg
How to Get Covered by Bloomberg: A Guide for Growth Companies
How to get covered by Bloomberg: how its newsroom, Terminal, Businessweek, and TV work, what reporters need from growth companies, and how to pitch them.
brand strategy
PR-Led Brand Strategy: Why Earned Media Should Shape the Brand
A PR-led brand strategy builds positioning that reporters, buyers, and AI engines will repeat. The tests, the process, and how it differs from brand-first work.
ai search
Why Tier-One Press Is the Fastest Path to AI Search Citations
AI engines cite earned media far more than brand or paid content. Here is why tier-one press is the fastest route into ChatGPT, Gemini, and AI Overviews.
forbes
How to Get Featured in Forbes: Staff, Contributors, and Councils Explained
How to get featured in Forbes in 2026: how staff reporters, contributors, Forbes Councils, BrandVoice, and lists differ, and which route builds credibility.
ai share of voice
AI Share of Voice: How to Measure Your Brand in AI Search
AI share of voice is the percentage of AI answers that mention your brand versus competitors. Learn to build a prompt set, score answers, and raise the number.
reddit marketing
Reddit Marketing for Brands: AI Search Visibility Without Bans
Reddit marketing for brands in the AI search era. Subreddit rules, disclosed founder posts, AMAs, brand monitoring, what to avoid, and how to measure it.
knowledge panel
How to Get a Google Knowledge Panel for Your Brand or Founder
How to get a Google Knowledge Panel for a brand or founder. Build consistent entity data, add Organization and Person schema with sameAs, then claim it.
micro-influencers
How to Find and Vet Micro-Influencers Who Actually Sell
How to find micro influencers who drive sales: tier definitions, discovery methods, a vetting scorecard, briefs, pricing models, and how to track real orders.
gift guides
How to Get Your Product Featured in Gift Guides
How to get featured in gift guides: when to pitch, which editors to target, why affiliate programs matter, what to send, and a pitch template you can copy.
product seeding
Product Seeding for D2C Brands: Get Products in the Right Hands
A product seeding strategy for D2C brands: who to send to, what goes in the box, how to ask, FTC disclosure, tracking mentions, and turning posts into ads.
online reviews
How to Respond to Negative Reviews (With Reply Templates)
How to respond to negative reviews: reply within 24 to 48 hours using a 4-part structure. Includes templates, HIPAA-safe wording, and when to flag a review.
local pr
How to Get Local News Coverage for Your Business
How to get local news coverage: what local and Business Journal editors cover, how to find the right reporter, pitch templates, and turning stories into links.
google reviews
How to Get More Google Reviews (Without Breaking the Rules)
How to get more Google reviews the compliant way: text a direct link right after the job, script your staff, and avoid what Google and the FTC ban.