pr strategy
The 2027 PR Planning Checklist for CMOs
A 2027 PR planning checklist for CMOs: audit 2026, set objectives, build the narrative and proof, map the calendar, budget for AI search, and plan measurement.
Sunny Goyal · December 31, 2026 · 11 min read
m&a communications
How to Announce an Acquisition: Communications for Both Sides
How to announce an acquisition: the sequence for employees, customers, and press, public company disclosure rules, and what the acquired company should say.
Daniel Reyes · December 30, 2026 · 11 min read
ipo
IPO Readiness: Building the Communications Foundation Early
IPO readiness for communications teams: what to build two years out, how SEC gun-jumping rules and the quiet period shape PR, and how to keep earning coverage.
Sunny Goyal · December 29, 2026 · 11 min read
pr measurement
Setting PR OKRs and KPIs for 2027
How to set PR OKRs and KPIs for 2027: objectives tied to business goals, key results you can verify, AI search metrics, and the measures to stop reporting.
Marcus Chen · December 28, 2026 · 11 min read
media relations
Pitching During the Holidays: When Quiet Weeks Work in Your Favor
How to pitch journalists between mid-December and early January: which stories travel in quiet weeks, the timing that works, and what to hold until CES.
Maya Patel · December 25, 2026 · 10 min read
founder story
Writing the Founder Story: A Narrative Reporters and Investors Remember
How to write a founder story reporters and investors remember: six parts of a strong narrative, versions for each audience, a template, and common mistakes.
Priya Mehta · December 24, 2026 · 11 min read
brand identity
Visual Identity Systems: What a Modern Brand Kit Includes
What a modern visual identity system includes: logo suite, color tokens, type, imagery, motion, templates, and press assets, plus accessibility and governance.
Priya Mehta · December 23, 2026 · 11 min read
ai search
PR and AI Search Trends to Plan for in 2027
Seven PR and AI search trends to plan for in 2027, from agentic commerce and AI ads to creator-led newsrooms, with the data behind each and what to budget for.
Marcus Chen · December 22, 2026 · 11 min read
earned media
The 2026 PR Year in Review: What Changed for Earned Media
The 2026 PR year in review: AI answers became a front door, newsrooms kept shrinking, trust narrowed, and earned media gained value. What it means for 2027.
Sunny Goyal · December 21, 2026 · 11 min read
ai search
AI Shopping Assistants: How Consumer Brands Get Recommended
How ChatGPT, Google AI Mode, Gemini, and Amazon Rufus decide which products to recommend, and what consumer brands can do to be named in AI shopping answers.
Marcus Chen · December 18, 2026 · 11 min read
pr agency
The First 90 Days With a PR Agency: What Good Looks Like
What good looks like in the first 90 days with a PR agency: onboarding, messaging, first pitches, early coverage, reporting, and the red flags to watch for.
Sunny Goyal · December 17, 2026 · 10 min read
brand architecture
Brand Architecture: Branded House vs House of Brands
Brand architecture explained: branded house vs house of brands, endorsed and sub-brand models, how to choose, and how architecture affects PR and AI search.
Priya Mehta · December 16, 2026 · 10 min read
influencer marketing
Influencer Contracts and Disclosure: A Brand Checklist
A brand checklist for influencer contracts and FTC disclosure: the clauses to include, how creators should disclose, monitoring duties, and common mistakes.
Maya Patel · December 15, 2026 · 11 min read
local pr
From Regional Coverage to National Press: How Stories Travel Up
How stories travel from regional coverage to national press: the paths through wires, business journals, and trades, and how to build a local story that scales.
Daniel Reyes · December 14, 2026 · 9 min read
data-driven pr
Turning Your Year-End Data Into a Story Reporters Want
How to turn your company's year-end data into a story reporters will cover: finding the finding, method notes, timing, packaging, and pitching a data story.
Sunny Goyal · December 11, 2026 · 10 min read
cybersecurity
PR for Cybersecurity Companies: Earning Trust Without Fear Tactics
How cybersecurity companies earn press and AI search trust without fear tactics: original research, careful incident comment, credible spokespeople, and trades.
Marcus Chen · December 10, 2026 · 11 min read
naming
How to Name a Company or Product: A Process That Survives Trademark Review
A company and product naming process that survives trademark review: brief, generate, screen for distinctiveness and conflicts, test, and clear with counsel.
Priya Mehta · December 9, 2026 · 12 min read
media relations
How to Build a Media List That Gets Results
How to build a media list that gets replies: start from the story, find reporters by recent coverage, tier by fit, verify contacts, and keep the list current.
Sunny Goyal · December 8, 2026 · 11 min read
thought leadership
How to Land Conference Speaking Slots for Executives
How executives land conference speaking slots: pick the right stages, write abstracts programmers accept, track proposal deadlines, and turn talks into press.
Priya Mehta · December 7, 2026 · 11 min read
climate tech
PR for Climate Tech: Credibility Without Greenwashing
How climate tech companies earn press credibility without greenwashing: claim discipline, evidence files, regulatory guardrails, and the right reporters.
Daniel Reyes · December 4, 2026 · 11 min read
ai search
Video and YouTube in AI Search: What Gets Cited and Why
How video and YouTube shape AI search answers: what the research shows, what Google documents about video indexing, and how brands make video citable.
Marcus Chen · December 3, 2026 · 10 min read
newsjacking
Newsjacking Without the Cringe: A Rapid Response PR Playbook
A rapid response PR playbook for newsjacking without the cringe: which stories to join, how fast to move, what to send reporters, and which moments to skip.
Maya Patel · December 2, 2026 · 10 min read
b2b saas
PR for B2B SaaS: From Feature Announcements to Category Stories
How B2B SaaS companies earn press that buyers and AI engines trust: moving from feature releases to category stories, data, customers, and the right outlets.
Sunny Goyal · December 1, 2026 · 11 min read
executive visibility
How to Write an Executive Bio for Press, Panels, and AI Search
How to write an executive bio that works for reporters, event organizers, and AI search: three lengths, a reusable template, schema basics, and common mistakes.
Priya Mehta · November 30, 2026 · 10 min read
crisis communications
Responding to a Social Media Crisis in the First 24 Hours
An hour-by-hour plan for the first 24 hours of a social media crisis: triage, holding statements, approvals, reporters, and the AI search record that follows.
Daniel Reyes · November 27, 2026 · 11 min read
customer stories
Customer Stories as PR: Turning Clients Into Credible Sources
How to turn customers into credible press sources: which stories reporters want, how to recruit and prepare customers, approvals, disclosure, and reuse.
Maya Patel · November 26, 2026 · 11 min read
ai search
Comparison Pages and AI Search: How to Win "Best X for Y" Answers
How AI engines answer best X for Y questions, how to build comparison pages they can use, and why third-party roundups and reviews still decide.
Marcus Chen · November 25, 2026 · 12 min read
press releases
How to Write a Press Release Journalists Actually Use
How to write a press release journalists use: the structure, headline, lead, quotes, and boilerplate that work, a copyable template, and mistakes to cut.
Sunny Goyal · November 24, 2026 · 12 min read
holiday pr
Holiday PR for Consumer Brands: Late-Season Coverage That Still Works
Missed the gift guide window? Late-season holiday PR tactics that still earn coverage for consumer brands in late November and December, plus a five-week plan.
Maya Patel · November 23, 2026 · 11 min read
linkedin
LinkedIn Thought Leader Ads: Amplifying Executive Content That Earned Attention
How LinkedIn Thought Leader Ads work, which executive posts to sponsor, how to target and budget them, and how to measure results beyond click-through rate.
Marcus Chen · November 20, 2026 · 11 min read
embargoes
How Press Embargoes Work: Rules, Risks, and Etiquette
How press embargoes work: what an embargo is, how it differs from an exclusive, how to set one up, what to do when one breaks, and rules for public companies.
Sunny Goyal · November 19, 2026 · 10 min read
healthcare pr
PR for Healthcare Companies: Earning Coverage Under Scrutiny
PR for healthcare companies in 2026: what health reporters need, which outlets to target, HIPAA and FTC guardrails, clinician spokespeople, and a full plan.
Daniel Reyes · November 18, 2026 · 11 min read
brand voice
How to Write Brand Voice Guidelines Your Team Will Actually Use
How to write brand voice guidelines people use: voice vs tone, the sections that matter, before and after rewrites, a one-page template, and rules for AI tools.
Priya Mehta · November 17, 2026 · 10 min read
predictions
Year-End Predictions: How to Get Your Forecast Quoted by Reporters
How to pitch year-end predictions reporters quote: what makes a forecast usable, when to send it, a pitch template, and the mistakes that sink most pitches.
Sunny Goyal · November 16, 2026 · 10 min read
pay to play
How to Spot Fake or Pay-to-Play Press Placements Before You Sign
A checklist for spotting fake, lookalike, and pay-to-play press placements before you pay: URL and owner checks, paid-program labels, FTC rules, and SEO risk.
Sunny Goyal · November 13, 2026 · 8 min read
pr agency
PR Agency vs In-House PR: How to Decide, With a Cost Comparison
PR agency or in-house PR team? Compare cost, media relationships, speed, and control, when each model wins, and how growth-stage brands combine both.
Sunny Goyal · November 13, 2026 · 8 min read
pr agency
How Much Does a PR Agency Cost? Retainers, Projects, and What You Get
What PR agencies cost in 2026: retainer and project ranges by agency model, what drives price, what $5,000 vs $25,000 a month buys, and how to compare quotes.
Sunny Goyal · November 13, 2026 · 9 min read
trade publications
How to Pitch Trade Publications: The Underrated Path to Buyer Trust
How to pitch trade publications in 2026: what trade editors want, how op-ed rules differ by outlet, a pitch template, and why trade press builds buyer trust.
Daniel Reyes · November 13, 2026 · 11 min read
llms.txt
llms.txt for Brands: What It Does and What It Does Not Do
What llms.txt actually does for a brand in 2026, what Google and AI providers have said about it, what the data shows, and how to roll one out honestly.
Marcus Chen · November 12, 2026 · 10 min read
thought leadership
Building a 2027 Thought Leadership Calendar Around News Moments
How to build a 2027 thought leadership calendar around predictable news moments: verified key dates, a quarterly template, reactive capacity, and mistakes.
Priya Mehta · November 11, 2026 · 11 min read
fintech pr
PR for Fintech Companies: Earning Trust in a Regulated Category
How fintech companies earn press and trust in a regulated category: the rules that shape claims, angles reporters cover, and a compliance-ready process.
Sunny Goyal · November 10, 2026 · 11 min read
ces
CES PR: How to Earn Coverage at the Biggest Tech Show of the Year
How to earn press coverage at CES 2027: key dates, how media credentials work, what reporters want, a pre-show timeline, and the mistakes to avoid.
Maya Patel · November 9, 2026 · 11 min read
pr budget
How to Plan a PR Budget for 2027: Benchmarks and Allocation
How to plan a 2027 PR budget: current marketing spend benchmarks, an allocation model for media relations, thought leadership, and AI search, and pitfalls.
Sunny Goyal · November 6, 2026 · 11 min read
startup pr
PR After Series B: Moving From Launch Coverage to Category Authority
A PR strategy for companies after Series B: why funding news stops working, how to build category authority with data and executives, and a 12-month plan.
Sunny Goyal · November 5, 2026 · 12 min read
ai search
How AI Engines Describe Your Brand: Running an AI Reputation Audit
How to run an AI reputation audit: build a prompt set, test ChatGPT, Gemini, Perplexity, and AI Overviews, score accuracy, trace sources, and fix what is wrong.
Marcus Chen · November 4, 2026 · 12 min read
multi-location marketing
PR for Multi-Location and Franchise Brands: National Story, Local Proof
How multi-location and franchise brands run PR: one national narrative, local proof from each market, franchisee playbooks, and coverage AI search repeats.
Daniel Reyes · November 3, 2026 · 12 min read
online newsroom
Online Newsroom and Press Kit: What Journalists and AI Engines Need
What an online newsroom and press kit should include: fact sheet, bios, releases, images, and coverage, structured so journalists and AI engines can use them.
Daniel Reyes · November 2, 2026 · 11 min read
linkedin
A LinkedIn Strategy for CEOs That Supports Earned Media
A LinkedIn strategy for CEOs built to support earned media: three topics, a fixed cadence, a profile reporters trust, and a loop between posts and coverage.
Priya Mehta · November 1, 2026 · 11 min read
category creation
Category Creation: How PR Names and Owns a New Market
How PR names and owns a new market category: when to create one, how to name and define it, and how earned media, analysts, and AI make it stick.
Priya Mehta · October 31, 2026 · 11 min read
earned media
Sponsored Content vs Earned Media: Disclosure, Value, and When to Use Each
Sponsored content vs earned media: how each works, FTC disclosure rules for native ads and endorsements, Google link policies, and when to use each.
Maya Patel · October 30, 2026 · 11 min read
business awards
Business Awards and Lists: Which Ones Matter and How to Win Them
Which business awards and lists are worth entering, how Inc. 5000, Deloitte Fast 500, CNBC Disruptor 50 and Fast Company select, and how to win them.
Daniel Reyes · October 29, 2026 · 11 min read
geo
Entity Strategy for GEO: How AI Engines Decide Who Your Brand Is
How AI engines decide who your brand is, and how to build an entity strategy for GEO: entity home, schema, Wikidata, consistent profiles, and earned media.
Marcus Chen · October 28, 2026 · 11 min read
data-driven pr
Data-Driven PR: How Original Research Earns Tier-One Coverage
How to run data-driven PR: choose a question reporters care about, build a credible method, package findings, and pitch original research for tier-one coverage.
Sunny Goyal · October 27, 2026 · 11 min read
earned media
Paid Amplification of Earned Media: Turning Coverage Into Pipeline
How to amplify earned media with paid, owned, and sales channels: licensing coverage, LinkedIn Thought Leader Ads, retargeting, and pipeline measurement.
Marcus Chen · October 26, 2026 · 11 min read
product launch
Product Launch PR: A 60-Day Plan for National Coverage
A 60-day product launch PR plan for national coverage: story and proof, press assets, target lists, embargoed briefings, launch day, and the 30-day second wave.
Maya Patel · October 25, 2026 · 12 min read
crisis communications
How to Build a Crisis Communications Plan Before You Need One
How to build a crisis communications plan: scenario mapping, severity tiers, decision rights, pre-approved holding statements, monitoring, and tabletop drills.
Daniel Reyes · October 24, 2026 · 12 min read
media training
Media Training for Executives: How to Prepare for Tier-One Interviews
Media training for executives: how to prepare a CEO for Bloomberg, Forbes, or TechCrunch interviews, with message discipline, ground rules, and mock drills.
Sunny Goyal · October 23, 2026 · 11 min read
independent journalists
How to Work With Independent Journalists, Newsletter Writers, and Creators
How to work with independent journalists, newsletter writers, and creators: find and vet them, pitch them as businesses, and handle paid deals and disclosure.
Sunny Goyal · October 22, 2026 · 12 min read