Social Media Management for B2B and D2C

4-6

Posts per week (not 14)

3.1%

Avg. engagement on client accounts

4.8%

Avg. follower growth per month

8-12x

Paid efficiency vs. cold creative

Why this service exists

Your last social agency posted 11 graphics a week. Every post averaged 22 likes.

Most social agencies sell volume because volume is easy to measure, easy to schedule, and easy to bill for. Volume is not the product. A post that 40 real buyers engage with matters more than 14 posts that nobody reads. We would rather post four times a week with a strong hook than fourteen times a week with quote graphics.

Your account posts 14 graphics a week. Your engagement rate is 0.6 percent. Your followers unfollowed in Q3.
Your "community manager" replies 11 hours after a DM comes in. The prospect already went to a competitor.
Your paid social spend is $18,000 a month on cold creative. CAC has doubled year over year.
Your LinkedIn company page has the soul of a compliance memo. The founder's personal account out-performs it 40 to 1.
You cannot tell me which post drove the most pipeline last quarter. Neither can your agency.

How we run social media

Five work streams. Platform-specific.

Platform-specific strategy

Not every brand belongs on every platform. We audit what works and kill what does not in week one. A B2B SaaS goes deep on LinkedIn and lightly on X. A D2C home brand goes heavy on Instagram and TikTok. A local operator goes TikTok and Google Business Profile Reels. We will recommend killing a platform if the audience is not there.
Monthly content calendar

Four to six posts per week per platform. Each post has a written hook, a visual concept, and a reason to exist. Calendar drafted two weeks out, approved one week out, published on schedule. We leave room for reactive posts (news moments, meme moments, reply-with-receipts moments) that do not fit a calendar.
Original creative production

Priya (our creative director) and a rotating creator bench produce the work. In-house: LinkedIn text posts, founder-face video, brand graphics. Outsourced: Reels and TikToks that need talent faces, product photography. No stock photos. No AI-generated brand assets unless the brand is about AI.
Community management

DMs, comments, and @mentions monitored during US business hours. Reply within two hours for high-priority (buyer questions, press mentions, partnership outreach) and within eight hours for everything else. Reply playbook documented so anyone on the team can cover. No auto-responders that sound like a chatbot.
Paid amplification

We do not run cold paid creative. We watch organic for posts that clear a 3 percent engagement rate, then whitelist and layer $500 to $3,000 of paid spend. That is 8 to 12 times more efficient than cold creative because the post has already proven it works. Most clients run $3,000 to $8,000 in paid amplification per month.

Deliverables

What shows up each month.

Monthly calendar lives in your Notion. You can see Friday's post on Tuesday, suggest an edit, and see it go live.

Platform strategy document and brand voice guide
Monthly calendar: 16 to 24 posts drafted two weeks out
Original creative for every post (design, video, or copy)
Weekly reply log for DMs, comments, and mentions
Paid amplification plan: 2 to 4 boosted posts per month
Monthly performance report with engagement, follower growth, and pipeline replies
Reactive post slots reserved for news and meme moments
Content repurposing: press hits, bylines, podcasts turned into social
Monthly 30-minute review call

What we do not do

Our anti-patterns.

We will

Kill platforms where your audience does not live.
Post fewer times for stronger engagement.
Amplify the organic winner before writing new paid creative.
Reply to DMs like a person, not a chatbot.
Show you the reply log, including the ones that went nowhere.

We will not

Post 14 quote graphics a week. Ever.
Buy followers or engagement. Ever.
Run cold paid creative that has not been tested organically.
Use stock photos as brand content.
Report "impressions" as the headline metric.

Platforms we work on

Where we recommend going deep.

For B2B SaaS founders

LinkedIn, primarily.

Two to three founder posts per week, one company-page post per week, occasional long-form essay. We do not overspend effort on X unless the developer audience is core. We ignore Threads and BlueSky for B2B.

For D2C consumer brands

Instagram and TikTok.

4 to 6 posts per week per platform. Heavy video-first. UGC repost + original creative mix. TikTok drives the top-of-funnel, Instagram drives the conversion.

For local operators

TikTok and Google Business Profile.

Local TikTok is under-indexed and drives foot traffic. GBP posts and photos improve local SEO. Instagram is secondary. Facebook only for audiences over 55.

For founder voice (personal)

LinkedIn plus one secondary.

LinkedIn for most founders. X for developer-tool founders. Overlaps with our brand PR service for ghostwriting.

For consumer launches

TikTok and Instagram Reels.

Paired with our creator work. Brand account becomes the command center. Creator posts become the amplification. Paid runs on top of the organic winner.

For YouTube and podcasting

Repurposing, not primary.

We do not run primary YouTube strategy. We do repurpose a founder's podcast appearance into 8 to 12 short clips per episode, which drives real LinkedIn and TikTok engagement.

A D2C operator's note

"Our last agency posted 18 graphics a week on Instagram. We averaged 14 likes. GetDigitize cut us to 5 posts per week with real creative. Engagement went from 0.4 percent to 3.2 percent in two months. Paid CAC dropped 38 percent because the amplification had something worth amplifying."
Head of growth, home-goods D2C brand. Name on request.

The thing nobody will tell you about social: the algorithm rewards engagement. Graphic-mill agencies train your audience to scroll past. Every post that gets scrolled past teaches the algorithm your account is boring. We are trying to untrain your audience from ignoring you, one good post at a time.

For D2C brands

Best for. Not best for.

Fit check.

Best for

D2C brands $500K to $10M ARR running Instagram and TikTok.
Seed to Series B founders wanting a credible LinkedIn presence.
Multi-location local operators using TikTok to drive foot traffic.
Brands that already have a press and brand PR motion and need social to connect.
Teams willing to cut platforms where their audience does not live.

Not best for

Brands that want a 14-post-a-week content mill.
Teams that measure success by follower count alone.
Companies that need 24/7 multilingual community management.
Brands where "social" is really paid media buying. Hire a paid specialist.
Founders who will not let us post anything that might be controversial.

Pricing

Monthly retainer.

MONTHLY

Monthly Retainer

$3,500 / mo

One platform core plus one secondary. Often bundled with brand PR or creator work.

See full plan

MULTI-PLATFORM

Social + creator bundle

$6,500 / mo

Two platforms plus ongoing creator program. Best for D2C brands running paid amplification.

Talk bundle

Paid amplification spend passes through at cost; typical range is $3,000 to $8,000/mo.

Recent work

Social that earned engagement.

DENTAL CHAIN · TIKTOK + GBP

BrightSmile Dental: 12-clinic TikTok and GBP program

A 12-clinic dental group posted 4 TikToks per week per clinic (originals plus staff feature videos). GBP photos and posts refreshed weekly. Result: 41 percent lift in new-patient bookings, 1.2M TikTok views in 90 days, and top AI Overview placement for "dentist Houston" in 2 of 5 zip codes.

Read case study

SERIES A SAAS · LINKEDIN

Northbeam AI: founder LinkedIn to 42K followers

Founder started with 2,100 LinkedIn followers. 18 months later: 42,000 followers, average post engagement of 4.1 percent, 240+ inbound demo requests tied to specific posts, and a Lenny's Podcast booking that came from a reply on a post.

Read case study

Common questions

Answered before the call.

Why do you post less than other social agencies?

Because volume is not the product. Most agencies default to 14 graphics a week because it looks busy and justifies the invoice. We post 4 to 6 times a week with stronger hooks, real creative, and better replies. Every post we publish could be a post we defend on a call. Filler posts erode brand trust faster than silence.

Which platforms do you work on?

LinkedIn for B2B SaaS and founders. Instagram for D2C and consumer brands. TikTok for local operators and consumer launches. X (Twitter) for developer-tooling founders where the audience still exists. We explicitly do not recommend Threads, BlueSky, or Facebook for most clients because the audience-to-effort ratio is poor in 2026.

Who creates the creative?

Our creative director (Priya) and a rotating creator network. In-house for LinkedIn text posts, founder short-form video, and brand graphics. Creator network for Instagram Reels, TikTok content, and anything that needs a talent face. We do not buy stock photos and call them brand assets.

Do you run paid social ads?

Yes, but only as amplification of proven organic content. We do not run cold creative. When an organic post earns a 3 percent+ engagement rate, we whitelist it, layer a small paid spend ($500 to $3,000 per post), and let the algorithm do the rest. That is 8 to 12 times more efficient than cold paid creative.

How do you measure success?

Follower growth at least 4 percent per month in the first 90 days. Engagement rate above 2.5 percent on average. At least 5 qualified inbound replies per month tied to social. Monthly reply log reviewed with the client. No vanity "impressions" reporting.

Can you handle community management?

Yes, within defined hours. We monitor and reply to DMs, comments, and @mentions during US business hours. For sensitive categories or high-volume brands, we set up a reply playbook and escalate to the client for anything off-script. 24/7 community coverage is an add-on.

Do you manage founder accounts or only brand accounts?

Both. Founder accounts overlap with our brand PR service. Brand accounts live inside social media management. Most clients do both because the founder voice and the brand voice need to play off each other, not contradict each other.

Related services

What pairs with social media.

03

Social media management. Strategy, calendar, original creative.