Blog · 17 articles
trade publications
How to Pitch Trade Publications: The Underrated Path to Buyer Trust
How to pitch trade publications in 2026: what trade editors want, how op-ed rules differ by outlet, a pitch template, and why trade press builds buyer trust.
multi-location marketing
PR for Multi-Location and Franchise Brands: National Story, Local Proof
How multi-location and franchise brands run PR: one national narrative, local proof from each market, franchisee playbooks, and coverage AI search repeats.
online newsroom
Online Newsroom and Press Kit: What Journalists and AI Engines Need
What an online newsroom and press kit should include: fact sheet, bios, releases, images, and coverage, structured so journalists and AI engines can use them.
business awards
Business Awards and Lists: Which Ones Matter and How to Win Them
Which business awards and lists are worth entering, how Inc. 5000, Deloitte Fast 500, CNBC Disruptor 50 and Fast Company select, and how to win them.
crisis communications
How to Build a Crisis Communications Plan Before You Need One
How to build a crisis communications plan: scenario mapping, severity tiers, decision rights, pre-approved holding statements, monitoring, and tabletop drills.
online reviews
How to Respond to Negative Reviews (With Reply Templates)
How to respond to negative reviews: reply within 24 to 48 hours using a 4-part structure. Includes templates, HIPAA-safe wording, and when to flag a review.
local pr
How to Get Local News Coverage for Your Business
How to get local news coverage: what local and Business Journal editors cover, how to find the right reporter, pitch templates, and turning stories into links.
google reviews
How to Get More Google Reviews (Without Breaking the Rules)
How to get more Google reviews the compliant way: text a direct link right after the job, script your staff, and avoid what Google and the FTC ban.
google business profile
Google Business Profile for Multiple Locations: A Setup Guide
How to run Google Business Profile for multiple locations: bulk verification, business groups, NAP rules, categories, photos, hours, UTMs, and suspension risks.
digital transformation strategy
Digital Transformation Strategy for Small Businesses: A Roadmap
A small business digital transformation strategy fixes one customer-facing process at a time. See the roadmap, tools, metrics, and mistakes to avoid.
outdoor advertising
Outdoor Advertising: Its Role in Marketing, Types, and Signage
Outdoor advertising (OOH) reaches people outside the home through billboards, transit, and signage. Learn the types, design rules, and how to measure ROI.
targeted marketing
What is Targeted Marketing? Benefits, Strategies, and More
Targeted marketing focuses your message and budget on the audience segments most likely to buy. Learn the 4 targeting strategies and how to segment.
3-3-3 rule marketing
Exploring the 3-3-3 Rule in Marketing: How to Use It
The 3-3-3 rule in marketing limits a campaign to three phases, three key messages, and three platforms. Learn both versions of the rule and how to apply them.
pay-per-click advertising
Understanding Pay-Per-Click Advertising in Digital Marketing
Pay-per-click (PPC) advertising charges you only when someone clicks your ad. Learn how the ad auction, Quality Score, ad types, and PPC costs work.
pay-per-call marketing
Pay-Per-Call Marketing: What It Is and How to Get Started
Pay-per-call marketing charges advertisers only for qualified inbound phone calls. Learn how it works, what it costs, the risks, and how to launch a campaign.
direct response marketing
Direct Response Marketing: Strategies That Drive Action
Direct response marketing asks people to take one measurable action now. Learn the core elements, the best channels, and how to test and measure campaigns.
location-based marketing
What is Location-Based Marketing? A Comprehensive Guide
Location-based marketing uses a customer's location to deliver relevant ads and offers. Learn geofencing, geotargeting, beacons, local SEO, privacy, and KPIs.