Industry and vertical · Trade
How to get featured in Modern Retail
Getting featured in Modern Retail: how Digiday Media's retail newsroom covers brands and retailers, who to pitch, and why it has no public guest post program.
- Website
- modernretail.co
- Owner
- Digiday Media
- Lead time
- News: same day to a few days. Trend and feature stories: typically one to a few weeks of reporting.
- Last verified
At a glance
Audience. Executives and operators at retailers, direct-to-consumer brands, and the platforms and marketplaces that serve them.
- Direct-to-consumer brands
- Amazon and marketplaces
- Retail operations and supply chain
- Ecommerce and technology
- Stores and omnichannel
- Funding and brand business
- Staff reporting
- Staff reporters cover the reinvention of retail through a digital lens, with all editorial text written by humans and facts independently vetted by editorial staff.
- Contributed articles
- We found no public guest post or contributor program. Modern Retail's journalism is staff-reported.
- Opinion and op-eds
- There is no public op-ed submission route. Outside perspective appears through sourcing in staff stories.
- Press releases
- Releases are not republished. Reporters use announcements when they illustrate a wider shift in retail.
Pitching Modern Retail, step by step
Use the Modern Retail masthead to identify the reporter covering your area.
Read their recent stories and pitch an angle that fits a trend they are already tracking.
Offer a founder or executive who will speak candidly about operations, margins, channels, or marketplace strategy.
Bring numbers: growth, wholesale doors, marketplace share, or unit economics where you can share them.
Expect multi-source reporting, with your brand as one example among several.
How Modern Retail decides what to cover
Modern Retail was launched in 2019 by Digiday Media, the company behind Digiday and Glossy. Its own description is a media brand covering the reinvention of the retail industry, through a digital lens: Amazon’s strategic shifts, stores recast as experience and fulfillment centers, and the economics of direct-to-consumer brands.
Its reporting is about how retail businesses actually work. Brand stories fit when they reveal a business decision and its consequences: moving into wholesale, rethinking Amazon, cutting a channel, or rebuilding a supply chain. Like its sister publication Digiday, it often builds stories from several sources describing the same shift.
Modern Retail publishes clear editorial standards: facts, figures, and quotes are independently vetted by editorial staff, editorial text is written by humans, and it maintains a zero-tolerance policy on plagiarism.
How to pitch Modern Retail
Start with the masthead and pick the reporter covering your area. Read their recent work, then pitch an angle that adds to something they are already tracking. “Why mid-sized beauty brands are pulling back from TikTok Shop, with our numbers” will get further than a launch announcement.
Candor is the currency. Founders and operators who will explain margins, channel mix, marketplace fees, or wholesale terms on record are the most useful sources. Numbers help, even directional ones.
Contributed articles and op-eds
We found no public guest post, contributor, or op-ed program at Modern Retail. Its journalism is written by staff, and its About page describes standards built around independent fact-checking and human-written text. The realistic route for a founder or executive is to become a reliable source for a reporter covering their part of the market.
Frequently asked questions
Does Modern Retail accept guest posts?
We found no public submission process for guest posts or op-eds. Coverage is staff-reported, so pitching a reporter is the route.
Can you pay to be featured in Modern Retail?
Editorial coverage is not for sale. Advertising and sponsorship inquiries go through a separate business contact listed on the About page.
Who should I pitch at Modern Retail?
The reporter whose beat fits your story, listed on the Modern Retail masthead. Read their recent stories before pitching.
For consumer and direct-to-consumer brands, Modern Retail rewards founders willing to talk openly about the business. Preparing those executives and shaping a real business angle is how a PR-led agency approaches media relations for brands.
Mistakes that get pitches ignored
- Sending a guest article. There is no public contributor program.
- Launch announcements with no business story behind them.
- Polished brand messaging instead of candid operating detail.
- Pitching consumer product features instead of the business decision.
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Related outlets
Sources for this profile (2)
Profiles describe public editorial processes and are reviewed periodically. Digitize is not affiliated with Modern Retail. Spot something out of date? Email [email protected].