Industry and vertical · Trade
How to get featured in Glossy
How to get featured in Glossy: what its fashion, beauty, and wellness reporters cover, how to pitch business news, and why product launch pitches rarely land.
- Website
- glossy.co
- Owner
- Digiday Media
- Lead time
- News: days. Trend and analysis stories: typically a few weeks.
- Last verified
At a glance
Audience. Executives, founders, marketers, and investors in fashion, beauty, and wellness who follow how brands are built and sold.
- Beauty business
- Fashion business
- Wellness brands
- Direct-to-consumer and retail strategy
- Marketing and social commerce
- Luxury and mass-market brands
- Staff reporting
- A small staff of reporters led by an editor-in-chief covers the business of fashion, beauty, and wellness across luxury, mass-market, and direct-to-consumer brands.
- Contributed articles
- Glossy does not publish a contributor or guest-post program. Stories are reported and written by its editorial staff, and the site states that editorial text is written by humans.
- Opinion and op-eds
- No public op-ed submission route is published. Executive perspective usually reaches Glossy through interviews, podcasts, and events rather than bylined columns.
- Press releases
- Releases are not republished. A release can prompt a reported story only when it carries business news such as funding, retail distribution, or leadership changes.
Pitching Glossy, step by step
Read Glossy's recent beauty and fashion coverage and its newsletters to see which business themes the reporters are tracking.
Use the masthead to identify the reporter whose beat fits your news; Glossy publishes no dedicated tips address.
Pitch business substance: revenue growth, retail expansion, funding, channel strategy, or marketing results with numbers.
Offer the founder or a senior executive for an on-the-record interview about strategy.
Keep the email short and send it once, with one follow-up at most.
How Glossy decides what to cover
Glossy is the fashion, beauty, and wellness business publication from Digiday Media. Its reporters cover how brands grow, sell, and market across luxury, mass-market, and direct-to-consumer, and they write for operators: founders, brand executives, marketers, and investors. A story at Glossy usually answers a business question. How did a brand win a retail partner? Why is a category slowing? What is working on TikTok Shop or in wholesale?
Glossy’s About page states that facts, figures, and quotes are independently researched and vetted by staff, and that editorial text is written by humans. That standard shapes what works: specific, verifiable information from people who can speak to it.
How to pitch Glossy
Glossy does not publish a dedicated tips address or pitch form. The About page lists a general contact address, and the masthead shows who covers what. The honest route is to read recent bylines, find the reporter covering your category, and send a brief, specific email.
The strongest pitches look like data points for a trend story. Share numbers you are comfortable seeing in print: sales growth, channel mix, customer acquisition cost changes, retail door counts. Offer the founder or CEO, not a spokesperson. If your news fits a larger shift in the industry, say so in one sentence; reporters often build stories from several brands, and being a useful source for that kind of piece is a reliable way in.
Product launches on their own are rarely covered. If you are launching, explain the strategy behind it, such as a new price tier, a retail exclusive, or a category expansion.
Contributed articles and op-eds
Glossy does not run a contributor program or publish guest posts. Executive visibility at Glossy comes through being interviewed for reported stories, appearing on its podcasts, or speaking at its events. Event and sponsorship opportunities are commercial and handled separately from editorial.
Frequently asked questions
Can you pay to be featured in Glossy?
Editorial coverage is not for sale. Glossy offers advertising, sponsorships, and events through its commercial team, which are separate from reporting decisions.
Does Glossy accept guest posts?
No public guest-post or contributor program exists. Coverage comes from staff reporting.
Who should I pitch at Glossy?
The reporter who covers your category, identified from the masthead and recent bylines. Send one focused email rather than copying the whole team.
A PR-led agency treats Glossy as a business outlet, leading with strategy and numbers rather than product. Our media relations work is built around finding that business story and offering it to the right reporter.
Mistakes that get pitches ignored
- Product launch announcements with no business angle
- Asking for coverage in exchange for advertising or event sponsorship
- Mass-emailing every name on the masthead
- Sending AI-written drafts or contributed articles
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Sources for this profile (2)
Profiles describe public editorial processes and are reviewed periodically. Digitize is not affiliated with Glossy. Spot something out of date? Email [email protected].