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How to get featured in Digiday

Getting featured in Digiday: how its beat reporters cover media and marketing, pitching them directly, and why there is no public guest post or op-ed process.

Website
digiday.com
Owner
Digiday Media
Lead time
News: same day. Trend and analysis pieces: typically one to a few weeks of reporting.
Last verified

At a glance

Audience. Executives and practitioners at publishers, agencies, brands, and ad tech companies working through the modernization of media and marketing.

  • Media and publishing
  • Marketing
  • Media buying and planning
  • Advertising technology
  • Platforms
  • Creator economy
  • Future of work
Staff reporting
Beat reporters cover marketing, media, media buying, ad tech, platforms, and the creator economy, with a reported style that relies on many industry sources, some anonymous.
Contributed articles
We found no public guest post or contributor program. Digiday's journalism is staff-reported.
Opinion and op-eds
There is no public op-ed submission route. The closest outside-voice format is Confessions, in which industry insiders speak anonymously to Digiday writers.
Press releases
Releases are not republished. Reporters use announcements only when they fit a trend or a larger reported story.

Pitching Digiday, step by step

  1. Use the Digiday masthead to find the reporter whose beat matches your story: marketing, media buying, ad tech, platforms, or creator economy.

  2. Read their last several stories and pitch an angle that adds to a trend they are already covering.

  3. Offer data, a client example, or a candid executive who will speak about how the business really works.

  4. Be prepared for multi-source reporting. Your company may be one voice among several in the piece.

  5. If you have an insider perspective that cannot be said on record, a Digiday writer may consider it for Confessions.

How Digiday decides what to cover

Digiday is Digiday Media’s flagship brand, focused on the modernization of media and marketing. Its newsroom is organized by beat, and its masthead lists reporters for marketing, media buying and planning, advertising technology, platforms, and the creator economy. Reporting tends to be trend driven: a story is often built from conversations with several executives about how a shift is playing out, rather than from a single company announcement.

That style rewards candor. Digiday’s readers are practitioners who want to know what is really happening inside agencies, publishers, and platforms. A company that can speak honestly about pricing, performance, or friction with a partner is far more useful to a reporter than one offering a launch.

How to pitch Digiday

Start with the masthead and pick the reporter whose beat fits. Read their recent work and look for the trend your story adds to. Then pitch the trend, with your company as evidence: “Retail media buyers are pulling budget from X, and here is our data on why” will get further than “We launched a new retail media product.”

Offer something reporters cannot easily get elsewhere: proprietary numbers, a client willing to talk, or an executive prepared to be specific. Expect your company to appear alongside competitors and other sources.

Contributed articles and op-eds

We found no public guest post, contributor, or op-ed program at Digiday. Its journalism is written by staff. The best known format for outside voices is Confessions, a long-running series in which Digiday trades anonymity for honesty: industry insiders tell a staff writer what they cannot say on record. That is a reporting format, not a byline opportunity, and it is not a promotional channel.

If you want an executive’s perspective in Digiday, the realistic path is to become a trusted source for a beat reporter.

Frequently asked questions

Does Digiday accept guest posts or op-eds?

We found no public submission process for guest posts or op-eds. Coverage is staff-reported, so the route in is pitching a reporter.

Editorial coverage is not for sale. Digiday Media sells events, sponsorships, and custom programs through its business side, separate from the newsroom.

Who should I pitch at Digiday?

The reporter whose beat matches your story, listed on the Digiday masthead. Read their recent stories before you pitch.

Digiday rewards companies that are willing to be candid about the business. Preparing executives to be useful, specific sources is a core part of how a PR-led agency approaches media relations in the media and ad tech trade press.

Mistakes that get pitches ignored

  • Sending a finished guest article. There is no public contributor program.
  • Product launch pitches with no industry trend or tension behind them.
  • Polished talking points instead of candid answers. Digiday's readers value the inside view.
  • Pitching the wrong beat reporter without checking the masthead.

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Sources for this profile (3)

Profiles describe public editorial processes and are reviewed periodically. Digitize is not affiliated with Digiday. Spot something out of date? Email [email protected].