How to get featured in Wired

How Wired decides what to cover

Wired calls itself a publication about change: the ways science and technology are reshaping the world and what it means to be human. Every story has technology, science, or innovation as a key variable. Its pitch guide says editors hunt for faint signals of change that could become strong signals later.

The newsroom runs desks for security, politics, science, business, culture, and gear, with longform features as the magazine’s signature. Staff writers cover breaking news across all desks. Freelancers mostly write narrative features, with a smaller budget for desk stories built on sharp angles, original reporting, or investigation.

For companies, that means Wired coverage rarely comes from an announcement alone. It comes from a story with people, stakes, and consequences: a security incident with real victims, a company whose product changes how a field works, a trend with evidence behind it.

How to pitch Wired

Pitch the staff writer on your beat. Read recent bylines, then send a short note that frames the story, not the product. Who are the people involved, what is changing, and why does it matter beyond your company? The Wired staff page lists Signal contacts for writers and editors, which Wired points to for tips.

For product coverage, the Gear team tests products for reviews and buying guides, so plan units and timing well before launch. For anything investigative, expect Wired to check claims independently and to talk to people you did not suggest.

Wired’s own pitch guide is written for freelance journalists, but the advice applies to PR teams too: pitch a tale you are going to tell, not a topic you want to explore, and check that Wired has not already covered it.

Contributed articles and op-eds

Wired does not run opinion pieces. Its pitch guide says so directly and adds that reported essays run only rarely. There is no guest post route for executives or companies. Outside bylines belong to freelance journalists on assignment, and their pitches go to the features and desk editors listed in the guide.

Frequently asked questions

Does Wired accept op-eds or guest posts?

No. Wired’s pitch guide says it currently does not run opinion pieces, and there is no contributor program for companies.

Can you pay to be featured in Wired?

No. Editorial coverage is not for sale. Advertising and branded work are handled by the business side.

Who should I pitch at Wired?

The staff writer who covers your beat, found through bylines and the Wired staff page. Freelance journalists should use the editors listed in the pitch guide.

Wired coverage tends to follow a real story, told through people and consequences. That is where a PR-led approach to media relations starts: finding the narrative a Wired writer would want to report before anyone drafts a pitch.