Technology · National
How to get featured in Gizmodo
Getting featured in Gizmodo: how its tech, science, and io9 desks work, where PR and story pitches go, and how freelance pitching differs from brand outreach.
- Website
- gizmodo.com
- Owner
- Gizmodo USA LLC
- Lead time
- News: same day. Reviews and features: weeks.
- Last verified
At a glance
Audience. Readers interested in technology, science, and internet culture who like independent, sharp-edged reporting and commentary.
- Tech news
- Consumer tech and reviews
- AI
- Science and climate
- Entertainment and genre culture (io9)
- Internet culture
- Staff reporting
- Staff editors and reporters cover tech news, consumer tech, AI, science, and io9 entertainment, supported by a group of contributors.
- Contributed articles
- No guest post program for brands. Freelance journalists can pitch through Gizmodo's published pitching instructions.
- Opinion and op-eds
- No public op-ed route for executives. Gizmodo's freelance pitch page welcomes first-person essays from writers, which is a different thing.
- Press releases
- Gizmodo's About page says PR and story pitches should go to writers directly or to its tips address.
Pitching Gizmodo, step by step
Use the staff list on Gizmodo's About page to find the editor or reporter for your desk: tech news, consumer tech, science, or io9.
Email that writer directly, as the About page recommends for PR pitches.
If no writer fits, send the pitch to the tipbox address listed on the About page.
Lead with what is surprising, consequential, or strange about the story, not the product features.
For products, offer hands-on access with time to test.
How Gizmodo decides what to cover
Gizmodo, founded in 2002 as one of the first tech news blogs, describes itself as dedicated to independent reporting and commentary on technology, science, and internet culture. Its About page lists desks for tech news, consumer tech, science, and io9, which covers entertainment and genre culture. Gizmodo is published by Gizmodo USA LLC, which the About page identifies as the sole owner of Gizmodo.com.
The tone is skeptical and often funny. Gizmodo covers what big tech companies do, how products actually perform, scientific findings, and the odd corners of the internet. A launch earns coverage when it is significant, surprising, or open to a sharp take. Corporate announcements written in press release language rarely do.
How to pitch Gizmodo
Gizmodo’s About page is direct about PR: email writers directly, or send a message to the tipbox address listed there. Use the staff list to find the right person. A consumer gadget goes to the consumer tech team, a research finding to the science desk, and a film or series story to io9.
Keep it short and lead with the hook. If the story invites a skeptical reading, address that up front with data or access. For products, offer a unit with enough time to test.
Contributed articles and op-eds
Gizmodo does not run a guest post or op-ed program for brands or executives. Its pitch page is written for freelance journalists and covers features, reported pieces, and first-person essays by desk. That page dates from 2021 and says it is updated as needs change, so freelance writers should check it for current interests. Company leaders are better positioned as sources in staff stories.
Frequently asked questions
Where should PR pitches go at Gizmodo?
To individual writers, or to the tipbox address listed on Gizmodo’s About page.
Does Gizmodo accept guest posts?
No program exists for brand or executive guest posts. Freelance journalists can pitch through Gizmodo’s published instructions.
Can you pay to be featured in Gizmodo?
Editorial coverage is not for sale. Advertising and licensing are handled separately, and Gizmodo discloses that it may earn commissions from links.
Gizmodo coverage favors stories with a real hook and claims that survive scrutiny. A PR-led approach to media relations tests the story against that skepticism before it reaches a writer.
Mistakes that get pitches ignored
- Sending executive op-eds or brand-written guest posts.
- Hype without substance. Gizmodo's coverage is often skeptical of tech industry claims.
- Sending corrections requests to writers instead of the corrections address on the About page.
- Pitching io9 with recaps or list ideas, which its freelance guide says it generally does not want.
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Sources for this profile (2)
Profiles describe public editorial processes and are reviewed periodically. Digitize is not affiliated with Gizmodo. Spot something out of date? Email [email protected].