Industry and vertical · Trade
How to get featured in The Real Deal
Getting featured in The Real Deal: how its market desks cover real estate deals and players, which inbox to pitch, and why vague deal announcements get ignored.
- Website
- therealdeal.com
- Owner
- Korangy Publishing
- Lead time
- Deal news: same day or next day. Magazine features and rankings: typically weeks to months.
- Last verified
At a glance
Audience. Developers, investors, brokers, lenders, and executives in commercial and residential real estate in major US markets.
- Commercial real estate deals
- Residential development and sales
- Brokerage and industry players
- Real estate finance and lending
- Luxury residential
- Policy and zoning
- Staff reporting
- Reporters work out of market desks for New York, South Florida, Chicago, Los Angeles, the San Francisco Bay Area, and Texas, plus national coverage, with a focus on deals, money, and the people behind them.
- Contributed articles
- The Real Deal does not run an open contributor program. Its sponsored content and brand studio are paid commercial products and are separate from the newsroom.
- Opinion and op-eds
- No public op-ed submission process is published. Executive views typically appear through interviews, events, and quotes in reported stories.
- Press releases
- Releases are raw material, not copy. Deal releases with prices, parties, lenders, and square footage are far more useful to reporters than announcements without numbers.
Pitching The Real Deal, step by step
Identify the right market desk; The Real Deal's contact page lists a separate news inbox for each market it covers.
Lead with deal specifics: address, price, buyer and seller, lender, loan size, square footage, and timing.
Send it to the market editor inbox or to the reporter whose recent bylines match your property type.
Use the confidential tips address for sensitive information, and the general news inbox only when no market desk fits.
Be ready to confirm figures quickly and to name principals on the record.
How The Real Deal decides what to cover
The Real Deal (TRD) is a real estate news outlet built around deals, money, and the people who move them. It is wholly owned by Korangy Publishing, according to its About page. Coverage is organized by market, with desks for New York, South Florida, Chicago, Los Angeles, the San Francisco Bay Area, and Texas, alongside national stories.
What makes news at TRD is specific and transactional: who bought what, for how much, financed by whom. Development pipelines, brokerage moves, lender stress, and big personalities all qualify. Generic market commentary and consumer advice rarely do.
How to pitch The Real Deal
TRD’s contact page is unusually clear. General editorial inquiries go to a news inbox, confidential tips go to a dedicated tips inbox, corrections have their own address, and each market has its own editor inbox. Use the market inbox that matches your property, or pitch the reporter whose recent bylines cover your asset class.
Write the pitch like a deal sheet. Include the address, price, parties, lender and loan amount, square footage or unit count, and closing date. Reporters can turn a complete set of numbers into a story quickly; an announcement that withholds the price often goes nowhere. If principals will speak on the record, say so.
Exclusives work at TRD, especially for larger deals. If you offer one, offer it to a single desk and honor it.
Contributed articles and op-eds
The Real Deal does not publish an open contributor or guest-column program. It sells sponsored content and runs a brand studio, both of which are paid and labeled, and neither influences newsroom coverage. For executive visibility, the earned routes are being a quotable source in reported stories and speaking at TRD’s events.
Frequently asked questions
Can you pay to be featured in The Real Deal?
You can buy sponsored content, which is clearly labeled as paid. Editorial coverage is not for sale.
Does The Real Deal accept guest posts?
No public guest-post program exists. Coverage comes from staff reporting.
Who should I pitch at The Real Deal?
The market editor inbox listed on the contact page, or the reporter covering your property type in that market.
A PR-led agency prepares real estate news for TRD the way reporters need it: complete deal facts, principals available, and a single desk targeted. Our media relations work follows that discipline for developers, lenders, and brokerages.
Mistakes that get pitches ignored
- Announcing a deal without the price or the parties
- Treating sponsored content as a path to editorial coverage
- Sending the same pitch to every market inbox
- Pitching consumer home tips with no industry angle
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Sources for this profile (2)
Profiles describe public editorial processes and are reviewed periodically. Digitize is not affiliated with The Real Deal. Spot something out of date? Email [email protected].