How to get featured in Inman

How Inman decides what to cover

Inman is a real estate trade publication read by agents, brokers, team leaders, and executives. Its staff reporters cover brokerage business, portals and proptech, mortgage, commissions and regulation, and housing market data, always with the question of what a development means for people who work in the industry.

News at Inman is usually a business move: a brokerage acquisition, a funding round for a proptech company, a leadership change, a lawsuit, a new product that changes how agents work. Consumer-facing housing stories matter less than their effect on professionals.

How to pitch Inman

There are two routes, and they work differently. For news, find the reporter who covers your segment from recent bylines and send a short email: what happened, the numbers, who can talk, and when it becomes public. If you are offering an exclusive, say so plainly.

For expertise, Inman runs a contributor program. Its published guidelines ask prospective contributors to email the contributors team with a short introduction explaining who they are, what they do, and why they would be a good addition. Editors then review submissions for content and decide whether and where they fit the calendar.

Contributed articles and op-eds

Inman’s contributor guidelines are specific. Articles should be recent and preferably written for Inman. Editors want universal lessons, advice, and insights relevant to real estate professionals anywhere, not local content. Statistics and studies must be linked for fact-checking. And the rule that trips up most brands: no commercials for you or your company. The current guidelines call for roughly 500 to 800 words, longer if the subject warrants it.

The program is unpaid. Inman’s guidelines say contributors receive a free Select membership after publishing three articles, or one Select article. Editors may decide during editing that a piece is not a fit and will say so.

Frequently asked questions

Can you pay to be featured in Inman?

Editorial coverage is not sold. Inman sells advertising and event sponsorships separately, and contributed articles must not be promotional.

Does Inman accept guest posts?

Yes, through its contributor program. Pieces must be useful to industry professionals nationally and cannot promote the author’s business.

Who should I pitch at Inman?

For news, the staff reporter on your beat. For columns, the contributors team listed on Inman’s contributor guidelines page.

A PR-led agency separates Inman news pitches from contributed thought leadership and runs each on its own track. Our media relations work does the same for brokerages and proptech companies.