How to get featured in Marketing Dive

How Marketing Dive decides what to cover

Marketing Dive is one of Informa TechTarget’s Industry Dive publications, built around a daily newsletter for brand marketers. Its stories are tight: what happened, why it matters, and what it signals. Campaign launches, CMO moves, strategy shifts at major brands, and research on consumer behavior are its staple subjects.

The format favors news with a strategic point. A campaign with a clear objective and early results is a better fit than one described only by its creative idea. Research works when it has a credible sample and a finding marketers will act on.

How to pitch Marketing Dive

Use the contact page, which has a “Pitch a story” option, or identify the editor who covers your area on the editorial team page. Lead with the brand and the business reason for the news. If there are numbers, put them in the first lines. Offer a marketing leader who can explain the thinking, and have assets ready.

Because the newsletter moves quickly, timing matters. Pitch news before it is public, with a clear embargo, or on the morning it lands.

Contributed articles and op-eds

Marketing Dive publishes opinion pieces from experts, and its guidelines are specific. Submissions must be exclusive to Marketing Dive and not previously published, and the publication reserves exclusive rights for at least 30 days after publication. Pieces must be original and attributed, take a position on a timely and important issue, and add value to an ongoing industry discussion. The use of generative AI in writing op-eds is not permitted, and AI-generated submissions are rejected.

Editors fact-check and edit for style and reserve the right to reject anything promotional or not grounded in fact. If a piece is accepted, they will contact you within three weeks; if you have not heard by then, it is no longer being considered. Accepted authors should expect two to three rounds of edits and fact-checks. The form notes that the average submission is roughly 1,000 words.

Frequently asked questions

Does Marketing Dive accept guest posts?

Yes, as opinion pieces submitted through its form. They must be exclusive, original, timely, and written without generative AI.

Can you pay to be featured in Marketing Dive?

Editorial coverage and opinion pieces are not paid. Sponsored content is sold separately by the publisher.

How long does Marketing Dive take to respond?

For opinion pieces, it says it will contact you within three weeks if accepted. It cannot respond to every submission.

Earning Marketing Dive coverage is usually a matter of framing: a brand story with a clear strategic reason and a number to back it. Shaping announcements that way is a core part of how we approach media relations for consumer brands.