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How to get featured in HR Dive

Getting featured in HR Dive: what its reporters cover, how to use the tip and opinion forms, how paid press release posting differs from news, what to avoid.

Website
hrdive.com
Owner
Informa TechTarget (Industry Dive)
Lead time
News: same day to a few days. Opinion submissions: editors reply within three weeks if accepted.
Last verified

At a glance

Audience. HR leaders, people operations teams, talent acquisition, and benefits professionals at US employers.

  • Compliance and employment law
  • State and local laws
  • Talent acquisition and recruiting
  • Compensation and benefits
  • Learning and development
  • HR technology and analytics
  • Diversity and inclusion
Staff reporting
A small team of editors and reporters covers HR news and analysis with a strong emphasis on regulation, litigation, and workforce data that affects employers.
Contributed articles
HR Dive publishes opinion pieces from industry experts through a submission form. Pieces must be exclusive, original, and written without generative AI.
Opinion and op-eds
Op-eds go through the Submit an opinion piece page. Average length is about 1,000 words, and editors respond within three weeks only if a piece is accepted.
Press releases
DiveWire is a paid press release posting service. HR Dive states that posting has no effect on its journalists' independent decisions about coverage.

Pitching HR Dive, step by step

  1. Read recent HR Dive stories to see how reporters frame news for HR decision-makers, especially around compliance and data.

  2. Pitch news through the contact form (choose the pitch a story option) or the Submit a tip page, or email the reporter on your beat from the editors page.

  3. Lead with what changed for employers: a ruling, a policy, survey data with a credible methodology, or a notable workplace program with results.

  4. For thought leadership, submit an exclusive op-ed through the opinion form, written by the expert whose name will be on it.

  5. Be available for two to three rounds of edits and fact checks if an op-ed is accepted.

How HR Dive decides what to cover

HR Dive is part of Industry Dive, now within Informa TechTarget. Its newsroom covers human resources for a professional audience, with a heavy emphasis on what employers must do or should know: employment law and litigation, regulatory changes, compensation and benefits, recruiting, learning, and HR technology.

News at HR Dive is usually something that changes an HR leader’s decisions. A court ruling, an agency action, credible survey data, or a well-documented workplace program with measurable results all qualify. Vendor product launches rarely do on their own.

How to pitch HR Dive

The contact page lists the newsroom routes: a contact form with a pitch a story option, a Submit a tip page, and an editors page showing who covers what. Pick the reporter whose recent stories match your news, and keep the pitch tight: what happened, why it matters to employers, the data behind it, and who can speak.

Survey data works well when the methodology is sound and shared. Name the sample size, dates, and who ran the survey. If your executive can explain a legal or policy development clearly, offer them as a source on that topic rather than pitching your company.

Contributed articles and op-eds

HR Dive publishes opinion pieces from experts in the industries it covers. The submission page sets clear rules. Pieces must be exclusive to HR Dive and not previously published, and HR Dive keeps exclusive rights for at least 30 days. The average submission runs about 1,000 words. Generative AI may not be used, and AI-generated submissions are rejected. Editors contact authors within three weeks only if a piece is accepted, and accepted authors should expect two to three rounds of edits and fact checks.

DiveWire, the press release posting service on HR Dive, is paid. The outlet says posting guarantees placement on its press release page and promotion to readers but has no effect on whether journalists cover the story.

Frequently asked questions

You can pay to post a press release through DiveWire, which is labeled and separate from news. Editorial coverage and op-ed selection are not for sale.

Does HR Dive accept guest posts?

Yes, as opinion pieces submitted through its form. They must be exclusive, original, non-promotional, and written without generative AI.

Who should I pitch at HR Dive?

The reporter covering your topic, found on the editors page, or the newsroom through the contact form and tip page.

A PR-led agency runs HR Dive on two tracks: news and data for reporters, and exclusive expert op-eds through the official form. Our media relations work keeps those tracks separate from paid distribution.

Mistakes that get pitches ignored

  • Op-eds drafted with generative AI, which HR Dive says it will reject
  • Promotional op-eds that pitch your HR software
  • Submitting a piece already published elsewhere
  • Assuming a paid DiveWire release will produce news coverage

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Profiles describe public editorial processes and are reviewed periodically. Digitize is not affiliated with HR Dive. Spot something out of date? Email [email protected].