Business and finance · National
How to get featured in The Information
Getting featured in The Information: how its scoop-driven tech reporting works, the tips route, its expert opinion section, and why releases are refused.
- Website
- theinformation.com
- Lead time
- Scoops: same day to days. Deeper features and data projects: weeks.
- Last verified
At a glance
Audience. Tech executives, investors, and operators who pay for scoops and deep reporting on technology, AI, and venture capital.
- Artificial intelligence
- Big Tech
- Venture capital
- Startups
- Enterprise software
- Media and finance
- Staff reporting
- A subscription newsroom focused on exclusive, deeply reported stories about technology companies, AI, and venture capital, plus data projects and lists.
- Contributed articles
- The Information publishes opinion pieces from expert contributors, typically founders, executives, and investors, in its Opinion section.
- Opinion and op-eds
- Opinion pieces run under the Opinion feature with outside bylines; we found no public submission guidelines on the site, so pitch an argument rather than send a draft.
- Press releases
- The Information's tips page says plainly not to send press releases to its tips address.
Pitching The Information, step by step
Understand the bar: The Information prizes scoops and inside detail, not announcements.
Find the reporter on your beat through recent stories and the staff contacts listed on the About page.
Offer something not yet public: numbers, strategy, internal dynamics, or an exclusive on a meaningful deal.
Use the official tips page for documents and sensitive information, and include how to reach you.
For opinion, pitch a sharp argument from a senior operator or investor, grounded in experience.
How The Information decides what to cover
The Information is a subscription publication built on exclusive reporting about technology, AI, venture capital, and the people running major tech companies. Readers pay for detail they cannot get elsewhere: internal numbers, strategy shifts, deal terms, and organizational dynamics. Announcements that every outlet will carry are rarely interesting to it.
It also runs an Opinion section described as insights and analysis from expert contributors. Recent pieces have come from founders, executives, and investors writing about AI, markets, and venture.
How to pitch The Information
Start by reading the reporter you plan to pitch. The About page lists staff contacts by coverage area, and the tips page explains how to share information, including documents. The tips page asks for specifics and supporting evidence, and it is explicit that press releases should not be sent to the tips address.
For company news, the value you can offer is exclusivity and depth. A funding round becomes interesting when it comes with revenue figures, customer details, or a story about competition that a reporter can verify. Executives who are willing to brief reporters on the record about strategy, or on background about their industry, become useful long-term sources.
Contributed articles and op-eds
The Opinion section publishes outside bylines, usually from senior operators and investors with a clear argument. We did not find public submission guidelines on the site, so the practical route is a short pitch stating the argument, why it is timely for tech and finance readers, and why the author is qualified. Do not send marketing copy; the readership is sophisticated and skeptical.
Frequently asked questions
Can you pay to be featured in The Information?
Not in editorial coverage. The Information has a separate partner content area for commercial collaborations, which is distinct from its reporting.
Does The Information accept guest posts?
It publishes expert opinion pieces, but there is no open guest post program; pitch an argument to the opinion editors.
Who should I pitch at The Information?
The reporter on your beat, using the staff contacts on the About page, or the tips page for sensitive information.
A PR-led agency approaches The Information by preparing executives to share real substance with reporters and by developing opinion arguments that hold up with expert readers. See how we run media relations for technology companies.
Mistakes that get pitches ignored
- Sending press releases to the tips address, which the outlet explicitly asks you not to do.
- Pitching routine product launches or funding with no exclusive detail.
- Opinion pitches that promote a company rather than argue a point.
- Expecting favorable framing; coverage is often critical and investigative.
Keep going
Related outlets
Sources for this profile (3)
Profiles describe public editorial processes and are reviewed periodically. Digitize is not affiliated with The Information. Spot something out of date? Email [email protected].