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How to get featured in PRWeek

How to get featured in PRWeek US: how its reporters cover agencies and comms leaders, how to pitch news and moves, and the honest route in for opinion pieces.

Website
prweek.com
Lead time
News and people moves: same day to a few days. Features and opinion: typically several weeks.
Last verified

At a glance

Audience. Public relations and communications professionals at agencies, corporations, and nonprofits, from practitioners to chief communications officers.

  • PR agencies and account wins
  • Corporate communications
  • People moves and hires
  • Campaigns
  • Crisis communications
  • Agency business and rankings
Staff reporting
Reporters and editors cover agency business, account moves, in-house communications leaders, campaigns, and industry rankings and awards.
Contributed articles
We found no published contributor guidelines for PRWeek US. Its weekly online edition features opinion pieces from editors and industry thought leaders, but the selection process is not publicly documented.
Opinion and op-eds
Opinion appears from editors and invited industry voices. With no public submission process, the route is a short, specific pitch to the editorial team.
Press releases
Agency and people news is a staple, and announcements of hires and account wins are routinely reported. A release is a prompt for a reporter, not copy for republication.

Pitching PRWeek, step by step

  1. Read recent PRWeek US coverage to see which reporters handle agency business, in-house comms, and campaigns.

  2. Send agency news (account wins, leadership hires, acquisitions) with names, scope, and timing confirmed and approved by the client.

  3. For campaigns, show results and the strategy behind them, not just the activation.

  4. For an opinion piece, pitch a short synopsis to the editorial team with a clear argument about the communications profession.

  5. Follow up once. If there is no response, offer the angle elsewhere.

How PRWeek decides what to cover

PRWeek US is the American edition of the PR industry’s best known trade title. It covers the business of communications: agencies and their accounts, in-house communications leaders and their teams, campaigns, crisis responses, and the rankings and awards that shape reputations inside the profession.

People and agency news is the backbone. Who was hired, who won or lost an account, which agencies merged, and how comms teams are being restructured are all core subjects. Campaigns get coverage when they show strategy and results, not just creativity.

How to pitch PRWeek

PRWeek is a hard audience to impress with a pitch, because its readers write pitches for a living. Keep it clean. Lead with the news, name the people, give the scope, and confirm timing. For account wins, the client must have approved the announcement. For hires, include the person’s role and who they report to.

For campaigns, bring results and the reasoning behind the work. A short case with numbers is worth more than a long description of the creative.

Read recent coverage before pitching to see which reporters handle agencies, in-house comms, and campaigns, and pitch the right one.

Contributed articles and op-eds

We could not find a published contributor or op-ed submission process for PRWeek US. Its newsletter page notes that its weekly online edition features opinion pieces from PRWeek’s editors as well as industry thought leaders, which indicates outside voices do appear, but the selection route is not documented publicly.

The honest approach is a short pitch to the editorial team: the argument in two sentences, why it matters to communications leaders now, and why the author is credible to make it. Avoid anything that reads as agency marketing.

Frequently asked questions

Does PRWeek accept guest posts?

We found no public guidelines for guest posts at PRWeek US. Opinion from industry voices does appear, so a concise pitch to the editors is the realistic route.

Editorial coverage is not for sale. PRWeek runs awards programs and events, which are separate from news coverage.

What PRWeek stories are easiest to earn?

Confirmed agency and people news, such as account wins and senior hires, is the most consistent fit. Campaign coverage needs results.

Getting covered by the PR trade press asks for the same discipline a PR-led agency applies to any outlet: confirmed facts, a real angle, and the right reporter. That is how we approach media relations for every client.

Mistakes that get pitches ignored

  • Announcing an account win before the client has approved it.
  • Opinion pitches that read as agency credentials.
  • Campaign submissions with no measurable outcome.
  • Sending the same exclusive to multiple PR trade outlets.

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Profiles describe public editorial processes and are reviewed periodically. Digitize is not affiliated with PRWeek. Spot something out of date? Email [email protected].