How to get featured in Modern Healthcare

How Modern Healthcare decides what to cover

Modern Healthcare is a business publication for health care leaders. Its reporters cover health systems and hospitals, insurers, government policy, finance and mergers, technology, and workforce. The stories that lead are the ones that move money, change regulation, or reshape how care is delivered and paid for.

Its submission guidelines state that all editorial content is developed by its own staff or commissioned from freelance writers. That means the newsroom decides what it covers, and your role is to be a strong source, not a supplier of copy.

How to pitch Modern Healthcare

Find the reporter who covers your sector and read their recent stories. Pitch them with a clear consequence for health care organizations: a contract that shifts market share, an operating result, a regulatory implication, or a deal. Health tech companies should bring a provider or payer executive willing to speak about what changed.

Senior sources carry weight here. The audience is executive, and the publication’s own preferences, visible in its commentary guidelines, lean toward leaders of health systems, insurers, and government bodies. If your spokesperson is a vendor, pair them with a customer.

Contributed articles and op-eds

Modern Healthcare’s guidelines are direct: it does not run unsolicited news stories or byline pieces from outside organizations. Commentary is the one route for outside voices. The publication welcomes commentary from health care leaders and prefers submissions from senior executives of health systems and hospitals, insurers, and high-ranking government officials, though it does not rule out others.

Because of the volume of submissions, it says it cannot pre-review ideas or guarantee publication. A strong commentary takes a clear position on an issue the industry is debating, draws on the author’s direct experience running an organization, and avoids promoting any product or service. Read the current guidelines on the help center for length and submission details before you write.

Frequently asked questions

Does Modern Healthcare accept guest posts?

Not in the usual sense. Its guidelines say it does not run unsolicited byline pieces from outside organizations, but it does consider commentary from health care leaders.

Who is most likely to get commentary published in Modern Healthcare?

The guidelines say it prefers senior executives of health systems, hospitals, and insurers, and high-ranking government officials. Others are not ruled out.

Can you pay to be featured in Modern Healthcare?

Editorial coverage and commentary are not paid. Advertising and sponsored programs are separate from the newsroom.

For health care companies, Modern Healthcare coverage tends to come through customers and senior leaders, not vendor bylines. Building those relationships and preparing executives is how a PR-led agency approaches media relations in health care.