Business and finance · National
How to get featured in Kiplinger
Getting featured in Kiplinger: how its personal finance staff and Adviser Intel contributor network work, how to pitch, and what its ethics rules mean for you.
- Website
- kiplinger.com
- Owner
- Future plc
- Lead time
- Online news and advice: days to a few weeks. Magazine features: typically several months ahead of the issue.
- Last verified
At a glance
Audience. Savers, investors, retirees, and financial professionals looking for practical advice on investing, taxes, and retirement.
- Investing
- Retirement
- Taxes
- Personal finance
- Real estate
- Business and economic forecasting
- Financial advisers
- Staff reporting
- Staff editors and writers produce Kiplinger.com, Kiplinger Personal Finance magazine, and forecasting and tax letters such as The Kiplinger Letter and The Kiplinger Tax Letter.
- Contributed articles
- Kiplinger's Adviser Intel is a curated network of financial professionals who contribute expert articles; Kiplinger says experts are invited and do not pay to be included.
- Opinion and op-eds
- Kiplinger does not run a general op-ed section. Expert perspective appears through Adviser Intel contributors and staff columns.
- Press releases
- Press releases are not published as editorial content. Staff may use data or announcements as background for advice-driven stories.
Pitching Kiplinger, step by step
Decide whether you are pitching staff coverage (news, data, a consumer money angle) or seeking to become an Adviser Intel contributor.
Use the About page's Meet the team section to find the editor for investing, retirement, taxes, or the magazine.
Frame every pitch around a reader decision: what to buy, sell, save, claim, or avoid.
Offer credentialed experts (CFP professionals, CPAs, attorneys) with specific, actionable advice.
Disclose any conflicts up front; Kiplinger's editorial code emphasizes independence and disclosure.
How Kiplinger decides what to cover
Kiplinger has published personal finance and business forecasting for more than a century. Today it spans Kiplinger.com, Kiplinger Personal Finance magazine, and paid letters such as The Kiplinger Letter, The Kiplinger Tax Letter, and Kiplinger’s Retirement Report. Its staff writes practical, decision-focused advice on investing, retirement, taxes, and household money.
Kiplinger also runs Adviser Intel, a curated network of financial professionals, including fiduciary planners, wealth managers, CEOs, and attorneys, who contribute expert insights. Kiplinger states that these experts are invited and do not pay to be included.
Its editorial code of conduct commits to independence, accuracy, and disclosure of conflicts, which shapes how it treats outside sources.
How to pitch Kiplinger
Kiplinger’s About page lists its editors by area, which is the best starting point for finding the right person for investing, retirement, taxes, or the magazine. Pitch one editor with a short note that leads with the reader takeaway. Stories at Kiplinger answer a practical question: how to cut a tax bill, when to claim benefits, which funds fit a goal.
Experts are most useful when they bring a specific, actionable point, with credentials and any conflicts stated clearly. Data from a reputable survey or study can also work if it changes what a reader should do.
Contributed articles and op-eds
The main route for outside bylines is Adviser Intel. It is aimed at financial professionals with deep personal finance expertise, and Kiplinger describes it as invitation-based and unpaid for contributors. It is not a general op-ed section, and pieces are expected to give practical advice rather than promote a firm’s products. Kiplinger previously ran this as the Kiplinger Advisor Collective, launched in 2023; the current program page is labeled Adviser Intel.
Frequently asked questions
Can you pay to be featured in Kiplinger?
Kiplinger says Adviser Intel contributors do not pay to be included. Advertising and affiliate relationships exist and are disclosed separately from editorial content.
Does Kiplinger accept guest posts?
Not as an open program. Outside articles come through the invitation-based Adviser Intel network.
Who should I pitch at Kiplinger?
The editor for your topic, as listed in the Meet the team section of the About page.
A PR-led agency approaches Kiplinger by positioning credentialed experts with practical, conflict-free advice and pitching data that changes a reader’s money decision. See how we run media relations.
Mistakes that get pitches ignored
- Product pitches dressed as advice.
- Experts without verifiable credentials or with undisclosed conflicts.
- News with no takeaway for an individual's money.
- Offering to pay for inclusion in Adviser Intel; Kiplinger says contributors do not pay.
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Sources for this profile (3)
Profiles describe public editorial processes and are reviewed periodically. Digitize is not affiliated with Kiplinger. Spot something out of date? Email [email protected].