Business and finance · Tier one

How to get featured in Financial Times

Getting featured in the Financial Times: how its global business desks choose stories, how to pitch FT reporters, the opinion route, and how its tip page works.

Website: ft.com
Owner: Nikkei
Lead time: Breaking business news: same day. Features and Big Read stories: weeks. Opinion: timely pieces move within days.
Last verified: October 16, 2026

At a glance

Audience. A global readership of executives, investors, policymakers, and finance professionals following business, markets, economics, and geopolitics.

Global business and companies
Markets and finance
Economics and policy
Technology
Energy and climate
Management and work

Staff reporting: Correspondents and editors in London, New York, and bureaus worldwide cover companies, sectors, markets, and policy, and specialist columns such as Lex provide staff commentary.
Contributed articles: The FT does not publish contributed brand articles. Outside writers appear through the opinion pages under contributor agreements, and FT Partner Content is a separately labeled commercial product.
Opinion and op-eds: The opinion desk considers guest submissions from outside writers; pieces must be original and exclusive, and accepted contributors agree to terms and the FT Editorial Code. The FT does not publish its submission address on its main contact page.
Press releases: Releases are background for reporters. FT coverage depends on global business significance, and its news tips page is for confidential information.

Pitching Financial Times, step by step

Find the FT correspondent who covers your company, sector, or region through recent bylines, noting whether they are based in London, New York, or another bureau.
Pitch the global or market significance first, not the product.
Bring verifiable figures and context; FT reporters test claims against data and competitors.
Offer a meaningful exclusive or first interview to one reporter.
For an opinion piece, write an original argument that challenges conventional wisdom and offer it exclusively to the FT.

How the Financial Times decides what to cover

The Financial Times, owned by Nikkei, is a global business newspaper with its main newsrooms in London and New York and correspondents around the world. Reporters cover companies, sectors, markets, economics, and policy, and the paper is known for in-depth features and staff commentary such as the Lex column. Its journalism is governed by the FT Editorial Code of Practice.

The FT reads for global significance. A company story earns coverage when it matters to international business or markets: a cross-border deal, a strategic shift, a regulatory fight, or data that changes how an industry is understood. A US-only launch with no wider relevance rarely fits.

How to pitch the Financial Times

Find the correspondent covering your company, sector, or region. Pitch the significance first, then the evidence: numbers, context, and why it matters now. FT reporters test claims against data and competitors, so bring verifiable figures and be ready for skeptical questions. A meaningful exclusive or first interview, offered to one reporter, can help.

The FT’s news tips page, listed in the SecureDrop directory, is the route for confidential public interest information, not for releases or routine pitches.

Contributed articles and op-eds

The FT does not publish contributed brand articles in the news report. Its opinion pages publish outside writers, and accepted contributors sign an agreement and commit to the FT Editorial Code. Pieces must be original and exclusive to the FT. The strongest guest pieces make a sharp, well-argued case, often one that dissents from conventional wisdom, rather than describing a company’s work. The FT does not list its opinion submission address on its main contact page, so confirm the current route through the FT’s help pages before submitting.

FT Partner Content and other sponsored formats are commercial products, sold separately and labeled. They are paid, not earned.

Frequently asked questions

Can you pay to be featured in the Financial Times?

Not in the news report or opinion pages. Sponsored and partner content exists as a separate, labeled, paid product.

Does the Financial Times accept guest posts?

The opinion pages consider exclusive guest submissions. The newsroom does not accept contributed articles.

Who should I pitch at the Financial Times?

The correspondent covering your company, sector, or region, found through recent FT bylines.

A PR-led approach to the FT frames a company’s news in global market terms and prepares executives for rigorous questioning. That is how we approach media relations for international business press.

Mistakes that get pitches ignored

Pitching a company story rewritten as an opinion essay.
Offering an opinion piece that is under consideration elsewhere or already published, including in another language.
Pitching US-only news with no international or market relevance.
Sending releases to the confidential tip channels.

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Sources for this profile (3)

Profiles describe public editorial processes and are reviewed periodically. Digitize is not affiliated with Financial Times. Spot something out of date? Email [email protected].