Business and finance · Tier one
How to get featured in CNBC
Getting featured on CNBC: how its TV shows and CNBC.com desks choose stories, pitching reporters and bookers, its tip line, and how executive interviews work.
- Website
- cnbc.com
- Owner
- Versant Media
- Lead time
- Market news and live TV bookings: same day, often hours. CNBC.com features: typically one to several weeks.
- Last verified
At a glance
Audience. Investors, traders, executives, and business-minded viewers following markets and companies on CNBC television, streaming, and CNBC.com.
- Markets and investing
- Companies and earnings
- Technology
- Personal finance
- Economy
- Small business and careers
- Staff reporting
- Reporters and anchors cover companies, sectors, and markets for TV and CNBC.com, while each show's producers and bookers choose guests and segments.
- Contributed articles
- CNBC does not run a contributed brand article program. Executives appear mainly as interview guests and expert sources.
- Opinion and op-eds
- We did not find a public op-ed submission process on CNBC's site; outside commentary appears mainly through on-air guests.
- Press releases
- Releases, especially earnings, inform reporters and producers, but segments come from market relevance and a strong guest.
Pitching CNBC, step by step
Decide on the format: a TV segment on a specific show, or a story for a CNBC.com reporter on your sector.
Find the reporter or show producer who covers your company or industry through recent segments and bylines.
Lead with the market angle: earnings, a deal, a sector trend, or data investors care about.
Offer a CEO or senior executive who can speak crisply on markets and strategy, available on short notice.
Use the CNBC tip line only for specific, documented, newsworthy tips.
How CNBC decides what to cover
CNBC is a business and markets network that runs live programming through the trading day and beyond, alongside the CNBC.com digital newsroom. Since January 2026, CNBC has been part of Versant Media, the company Comcast spun off with its cable networks. Reporters and anchors cover companies, sectors, earnings, the economy, and markets, while each show’s producers and bookers decide segments and guests.
A company earns CNBC coverage when it matters to investors or the business audience: earnings, a deal, a major strategic move, a sector trend, or a CEO with a clear view on the market. Television also needs guests who are informed, credible, and quick on camera.
How to pitch CNBC
Start by choosing the target. For CNBC.com, find the reporter covering your sector and pitch the market angle with verifiable figures. For television, identify the show where your story fits and pitch its producers with a specific segment and guest. Executives who can discuss numbers, competition, and the broader market plainly, and who can appear on short notice, are far more bookable than a polished story with an unavailable spokesperson.
CNBC’s tips page describes newsworthy tips as shedding light on a matter of significant public interest and says a good tip is specific, backed by evidence, and names people who can verify it. It lists a general newsroom inbox, an investigative unit inbox, Signal, and other secure options. Those channels are for tips, not product pitches.
Contributed articles and op-eds
CNBC does not publish contributed brand articles, and we did not find a public op-ed submission page on its site. For executives, CNBC visibility comes through interviews: live or taped TV segments and quotes in CNBC.com stories. Building a record as a reliable, articulate voice on your sector is the realistic path to repeat appearances.
Frequently asked questions
Can you pay to be featured on CNBC?
No. Editorial segments and interviews are not for sale. Advertising and sponsored content are sold separately and labeled.
Does CNBC accept guest posts?
We did not find a guest post or op-ed submission program. Executives appear as interview guests and sources.
Who should I pitch at CNBC?
The CNBC.com reporter covering your sector, or the producers of the specific show where your story and guest fit.
A PR-led approach to CNBC pairs a market-relevant story with an executive prepared for live business television. That is how we approach media relations for companies building a profile with investors.
Mistakes that get pitches ignored
- Booking an executive who cannot answer tough questions about numbers, competition, or guidance.
- Pitching consumer product features with no business or market angle.
- Sending releases to the investigative tip inbox.
- Pitching several CNBC shows the same segment at once.
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Sources for this profile (2)
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