How to get featured in Bon Appetit

How Bon Appetit decides what to cover

Bon Appetit is Condé Nast’s food title, covering cooking, restaurants, food culture, drinks, and kitchen products. Cooking has been its core since 1956, and the site’s service content focuses on helping readers become better cooks, from deep dives on ingredients to practical kitchen fixes. Culture coverage treats food as a way into larger subjects such as identity, work, money, and the internet.

Editors favor focused stories. The pitch guide notes that the cooking stories that perform best have one clear takeaway, and that cooking service pieces should point to existing recipes in the Bon Appetit and Epicurious archive rather than rely on new recipe development.

How to pitch Bon Appetit

Bon Appetit publishes a How to Pitch page for its website, aimed at freelance writers, with general guidelines and section instructions. Check whether the site has covered something similar recently, open with who you are and why you are the right writer, and propose sample headlines. Cooking pitches go through a dedicated form. Shopping has its own inbox for commerce and product review pitches from writers, and the guide is explicit: no PR pitches. Culture and restaurant pitches have their own guidance.

For brands, that means the shopping inbox is the wrong door. The honest route is through the editors’ own reporting. Make sure the editor who covers your category knows the product exists, with facts and pricing, and let them decide whether it belongs in testing. For restaurants, pitch what is new about the food and the people cooking it, not the opening date alone. Cookbook authors can benefit from the guide’s interest in cookbook-driven stories, which writers pitch around one standout technique or ingredient.

Contributed articles and op-eds

Bon Appetit does not publish contributed articles from brands or op-eds. It commissions freelance writers, who pitch through the section process, and its guide says it welcomes new and emerging writers. Executives and chefs typically appear as sources or subjects.

Frequently asked questions

Can you pay to be featured in Bon Appetit?

Editorial coverage is not for sale. Condé Nast sells advertising and branded content separately, and it is labeled.

Does Bon Appetit accept guest posts?

No brand guest posts. Freelance writers can pitch through the official How to Pitch page.

Who should I pitch at Bon Appetit?

Writers should follow the section instructions on the How to Pitch page. Brands should reach the editor covering their category directly, not the freelance shopping inbox.

A PR-led agency respects Bon Appetit’s rules on PR pitches and works through editors’ reporting needs instead. Our media relations work takes that approach for food and kitchen brands.