Compare / Side by side
GetDigitize vs Archetype: which one for B2B SaaS launches?
Archetype is one of the strongest tech-PR firms in the world for Series C and beyond. GetDigitize is built for the Seed-to-Series-B founder who wants senior practitioners and public pricing. Honest read on which fits when.
Side by side
12 dimensions, in plain text.
| Dimension | GetDigitize | Archetype |
|---|---|---|
| Starting monthly retainer | $3,500/mo | $20,000+/mo (est.) |
| Project pricing available | Yes, $4,500 launch | Rare, project-by-project |
| Team size | 5 senior practitioners | 200+ globally |
| Account team layers | One team, no juniors | Tiered (junior to partner) |
| Contract length | 30-day notice (monthly) | 12-month standard |
| Public pricing | On the website | Contact for pricing |
| GEO and AI Overview work | Core capability | Building |
| Time to first placement | 4 to 8 weeks | 8 to 16 weeks |
| Global capability | US-focused | Global, multi-office |
| Best for company stage | Seed to Series B | Series C+ |
| Crisis comms practice | Refer out | In-house |
| Notion-board transparency | Default | Quarterly review |
Where GetDigitize wins
- Founders who want the same five people on their account every week
- Public pricing in dollars (Archetype is contact-for-quote)
- 30-day notice instead of 12-month contracts
- Built-in GEO and AI Overview work as a core capability
- Per-campaign pricing for one-shot launches
Where Archetype wins
- Global launches across multiple geographies in parallel
- Series C+ companies with deep budgets and in-house comms partners
- Crisis comms and IR work (we do not do this)
- Brand-name validation that some boards still ask for
- Healthcare and regulated-industry deep practice
"We were paying $24,000 a month at Archetype for a B2B SaaS launch. Six months in we had two trade pub mentions. We moved to GetDigitize and got three TechCrunch beats in our first quarter for less than half the spend. The trade-off was geographic reach, which we did not need."CMO, Series B AI infra company
Switchers from Archetype to GetDigitize tend to be Series A and B founders whose company size has outgrown the founder-led PR model but not yet hit the global-launch budget. The right fit is whoever can name what they actually need.
Talk to a switcherPricing comparison
Approximate monthly cost for a typical B2B SaaS team.
| Scope | GetDigitize | Archetype (est.) |
|---|---|---|
| Single launch project | $4,500 | $30,000+ |
| Ongoing PR (monthly) | $3,500/mo | $20,000+/mo |
| Annual investment | $42,000 | $240,000+ |
| Length of commitment | 30-day notice | 12-month standard |
Archetype pricing estimated from public industry sources, RFP conversations, and switcher disclosures. Actuals vary.
Common questions
About this comparison.
Is this an unbiased comparison?
No. We made it. We tried to be fair: where Archetype genuinely wins (global tech B2B presence, larger team for big launches), we say so. Use this page as one input, not the only one. We recommend talking to a current Archetype client and a current GetDigitize client before deciding.
How does pricing compare?
Archetype's standard B2B SaaS retainers run $20,000 to $35,000 per month based on industry sources and switcher conversations. GetDigitize starts at $3,500 per month for monthly retainers and $4,500 for project work. Different price points, different team sizes.
Who is Archetype better for?
B2B SaaS companies at Series C and beyond with global launches, large account teams, and an existing in-house comms function that needs an integrated agency partner. Their tech practice is deep and experienced.
Who is GetDigitize better for?
B2B SaaS founders Seed to Series B who want senior practitioners doing the work, public pricing, and named outcomes. Anyone whose budget cannot justify a $20K monthly retainer.
Can we use both?
We have seen this pattern. Archetype handles the global enterprise narrative; GetDigitize handles a specific founder thought leadership cadence or a vertical-specific push. The two do not conflict if the scope is clean.
How do you handle a switch from Archetype?
First call is free. Second call is a written transition plan covering reporter relationships, in-flight pitches, and asset handoff. Most switches finish in 30 days.