Coverage is the product.
Not impressions. Not media equivalent value. Not "share of voice." A placement is a real story by a real reporter at a publication your buyer reads. Anything else is theatre.
About GetDigitize
A five-person firm. Built for the era when buyers ask AI who to call.
We started in 2022 because the cost of "good" PR had floated free of the work. Sunny Goyal had spent six years inside two name-brand firms watching teams of 14 send 800 emails to land four trade-pub mentions. He thought a smaller team, doing the actual reporter work, could place better coverage at a quarter of the price. So far that has held.
The origin story
Why this firm exists.
In Q4 2021, Sunny was running a Series B SaaS account at a 200-person firm in New York. The client paid 14,500 dollars a month. Over a year, they got nine placements. Two of them were trade publications no buyer reads. The strategy doc was 47 slides. The actual pitching was done by a junior with two years of experience and a list bought from a database vendor.
The client did not renew. Sunny sat with that for a quarter, then quit and started GetDigitize with one client and a co-working desk. The pitch was simple: same craft, smaller team, named outcomes, no retainer lock-in. The first client landed a TechCrunch piece in week six.
Three years later we are five people working with founders and operators across the US. We are not trying to be a 200-person agency. We are trying to be the firm that places the coverage you actually wanted, on the timeline you actually had.
"I do not think PR is broken. The price tag is. The slide decks are. The work itself is the same craft it has always been: know the reporter, bring the angle, send the email at the right hour."Sunny GoyalFounder, GetDigitize
Operating principles
How we run.
The angle is the work.
Reporters do not need another release. They need a story their editor will buy. Half our hours go to finding the angle. The pitch is the easy part once the angle is right.
Press is the input. Visibility is the output.
A coverage hit that does not also lift Google rankings, citations in AI Overviews, and direct inbound is a coverage hit that ended at the publication's domain. We measure the downstream.
Say no when the fit is wrong.
About a third of intro calls end with us recommending another firm. We would rather refer than burn three months on a client who needs something we do not do well.
Show your work.
Every client gets a Notion board with the pitch list, send dates, replies, and outcomes. No quarterly review theatre. If you want to see what we did on Tuesday, log in.
Pay for outcomes, not hours.
Project pricing whenever it fits. Monthly engagements only with named deliverables. We do not bill hours and we do not have a "monthly minimum."
The team
Five people. No subcontractors.
When you sign with GetDigitize, the same five people work on your account. The strategist who pitched on Monday is the writer who drafts on Tuesday and the lead who sends on Wednesday. We do not pass to juniors. We do not pass to overseas teams. We do not pass.
Sunny Goyal
Founder, lead strategist
Six years inside Edelman and a 200-person trade-PR firm before founding GetDigitize. Bylines placed in TechCrunch, Inman, Forbes Council, Inc., and a dozen vertical trades.
Maya Patel
Senior media strategist
Eight years on the consumer beat. Owns relationships with editors at Apartment Therapy, Allure, The Strategist, Refinery29, House Beautiful.
Daniel Reyes
Senior media strategist
Local-business specialist. Led PR for two regional dental groups and a 22-location HVAC operator before joining. Knows every Business Journal market in the US top 50.
Priya Mehta
Creative director
Writes the angles. Storyboards the creator briefs. Twelve years at boutique creative shops in LA before joining. Two ADC awards, one Cannes shortlist.
Marcus Chen
GEO and SEO lead
Built local SEO programs for two D2C brands now over $40M ARR. Tracks AI Overview citations and Perplexity recommendations as core KPIs.
We are hiring.
Senior media strategist (B2B SaaS beat) and a part-time podcast booker. Pitch us.
What we think the next five years look like
A short bet on where attention is going.
Press will matter more, not less.
As paid social CACs rise and AI-generated content floods every feed, an editorial citation from a real publication becomes scarce again. The byline at TechCrunch is rarer in 2026 than it was in 2018. That makes it more valuable.
AI is the new Google for buyer questions.
When a buyer asks Perplexity or ChatGPT for the best HVAC company in Houston, an answer comes back. If your name is not in it, you are not in the consideration set. We treat AI Overview citation as the new "page one of Google."
Founder voice beats brand voice.
A short post by a real human founder out-performs a polished agency campaign in 2026. We ghostwrite where useful but the goal is the founder sounding like the founder, not like the agency.
Local will be re-discovered.
Eight years of "scale" rhetoric pushed every operator to act like a national brand. We think the next decade rewards operators who go deep in a region: own one Business Journal, one Reddit thread, one mayor's office.
About the firm
Common questions.
Where is GetDigitize based?
We are headquartered in California with team members across the United States. All client work is done remotely with quarterly in-person sessions for retainer clients.
How big is the team?
Five people. Founder Sunny Goyal, two senior media strategists, one creative director, and one GEO and SEO lead. We do not subcontract.
Who owns the company?
GetDigitize LLC is a privately held US company founded and majority-owned by Sunny Goyal. We have not raised outside capital and do not plan to.
Do you have a journalist or operator on the team?
Daniel was a regional Business Journal reporter for three years before moving to PR. Maya wrote for Apartment Therapy as a contributor for two years. Sunny ran in-house comms for an HVAC operator before going agency-side. The team has lived on both sides.
How do I see your past work?
Visit the case studies page or ask for a press-clip portfolio in the intro call. Some clients prefer not to be named publicly; we honor that.