Rachel Chen

Chief Digital Strategist

About the author

Rachel has over 12 years of experience in digital transformation and brand strategy. She's helped Fortune 500 companies navigate complex digital landscapes and has spoken at major industry conferences including Digital Summit and Content Marketing World. Rachel holds an MBA in Digital Marketing from NYU and is a certified Google Analytics expert.

digital transformation ROI

Unlock Digital ROI A Framework for Measuring Transformation Success

Learn how to measure the ROI of your digital transformation initiatives. Use our detailed framework to track KPIs, optimize performance, and achieve strategic goals.

Aug 9, 2025 4 min read

AI personalization

Marketing Transformed AI Personalization Strategies for Brand Growth

Discover how AI-powered personalization transforms marketing, enhancing customer engagement and driving brand growth. Learn best practices and tools for effective implementation.

Aug 1, 2025 5 min read

neuromarketing techniques

Decoding the Customer Brain: Neuromarketing Techniques for Digital Brand Success

Explore neuromarketing techniques for digital brands, including EEG, eye-tracking, and emotional branding. Learn how to ethically apply neuroscience to enhance marketing strategies and boost customer engagement.

Jul 28, 2025 8 min read

DAOs

DAOs: Revolutionizing Community Building in the Digital Age

Discover how DAOs are transforming community building and brand engagement. Learn about DAO principles, benefits, challenges, and real-world examples. A must-read for CMOs and brand managers.

Jul 26, 2025 6 min read

remote UX research

Mastering Remote UX Research: A Comprehensive Guide for Brand Managers & CMOs

Learn remote UX research methodologies for digital transformation. This guide offers brand managers & CMOs strategies for user-centric product development and strategic digital planning.

Jul 25, 2025 9 min read

quantum computing

Quantum Computing: Reshaping Digital Strategies for Brand Managers and CMOs

Explore how quantum computing will revolutionize digital strategies for brand managers and CMOs. Learn about applications, challenges, and how to prepare for the future.

Jul 21, 2025 11 min read

Customer Journey Orchestration

Mastering Customer Journey Orchestration for Digital Transformation

Learn how Customer Journey Orchestration (CJO) drives digital transformation, enhances customer experiences, and boosts ROI. A practical guide for brand managers and CMOs.

Jul 17, 2025 11 min read

digital twin technology

Unlocking Product Development Potential with Digital Twin Technology

Explore how digital twin technology is transforming product development, offering enhanced insights, reduced costs, and faster time-to-market. A guide for Brand Managers and CMOs.

Jul 12, 2025 11 min read

1 2 3 4 5

5 / 5