Marcus Rodriguez

Creative Director & Design Lead

About the author

Marcus is an award-winning designer with 10+ years of experience in UI/UX and product design. His work has been featured in Design Week and Core77. He leads our creative team and specializes in creating user-centered designs that drive results. Marcus is a graduate of Art Center College of Design.

native advertising

Identifying Key Characteristics of Native Advertising

Explore the key characteristics of native advertising, including its seamless integration, user experience, and transparency. Learn how to effectively use native ads in your digital marketing strategy.

Sep 30, 2025 10 min read

digital marketing strategy frameworks

Digital Marketing Strategy Frameworks: A Comprehensive Guide

Explore digital marketing strategy frameworks like RACE, SWOT, and Porter's Five Forces. Learn how to implement and tailor them for business success.

Sep 28, 2025 11 min read

RACE Framework

The RACE Framework: A Practical Guide to Digital Marketing

Learn how to use the RACE Framework to structure your digital marketing strategy. Get actionable insights on reach, engagement, conversion, and more.

Sep 27, 2025 6 min read

native advertising

Top 10 Native Advertising Techniques for B2B Marketing

Discover the top 10 native advertising techniques that drive results for B2B marketing. Learn how to create engaging, non-disruptive ads that resonate with your target audience.

Sep 26, 2025 11 min read

interactive ads

Maximizing Impact: Types and Examples of Interactive Ads

Discover the power of interactive ads! Explore various types, see successful examples, and learn how to integrate them into your digital marketing strategy for maximum engagement and ROI.

Sep 23, 2025 8 min read

digital marketing plan

A Step-By-Step Guide to Creating a Digital Marketing Plan

Learn how to create a digital marketing plan that drives results. Our step-by-step guide covers everything from goal setting to channel selection.

Sep 20, 2025 10 min read

microservices

Microservices in Digital Transformation

Discover how microservices architecture drives digital transformation, enhancing agility, scalability, and customer experience. Learn the benefits and challenges for brand managers.

Sep 15, 2025 6 min read

5 P's of Marketing

Exploring the 5 P's of Marketing Framework

Unlock the power of the 5 P's of Marketing: Product, Price, Place, Promotion, and People. Learn how to apply this framework to your digital strategy for brand success.

Sep 13, 2025 10 min read

strategic transformation initiatives

Examples of Strategic Transformation Initiatives

Explore strategic transformation initiatives with real-world examples, common failures, and actionable tips. Learn how to drive growth and innovation effectively.

Sep 10, 2025 10 min read

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