Jordan Thompson

Brand & Visual Identity Designer

About the author

Jordan creates memorable brand experiences through thoughtful design. With 7 years of experience in branding and packaging design, Jordan has worked with startups and established brands to create cohesive visual identities. Jordan is a graduate of Rhode Island School of Design.

digital transformation strategy

The Chicken or The Egg: Does Structure Follow Strategy or Vice Versa?

Explore the classic 'chicken or egg' dilemma in digital transformation: Does strategy dictate structure, or does existing structure influence strategy? Get insights for brand managers and CMOs.

Aug 25, 2025 6 min read

strategic thinking

Exploring the Key Components of Strategic Thinking

Uncover the essential components of strategic thinking to drive digital transformation, enhance marketing strategies, and foster innovation. Learn how to apply these principles for business success.

Aug 22, 2025 5 min read

strategic framework

Strategic Framework Model

Explore strategic framework models for business success in 2024. Learn how to use SWOT, OKRs, and other frameworks to drive growth and achieve your strategic goals.

Aug 21, 2025 18 min read

data in digital transformation

Understanding Data's Role in Digital Transformation

Explore how data drives digital transformation, impacting customer experience and operational efficiency. Learn to leverage data for informed decisions and build data-driven cultures.

Aug 19, 2025 7 min read

composable DXP

Composable Digital Transformation

Discover how composable digital transformation can revolutionize your brand's agility and customer experiences. Learn implementation strategies and real-world benefits.

Aug 15, 2025 4 min read

composable DXP

Composable Digital Experience Platforms (DXP)

Explore composable Digital Experience Platforms (DXPs), their benefits, challenges, and how they compare to traditional DXPs. Learn how AI is shaping the future of composable DXPs.

Aug 14, 2025 8 min read

AI personalization

Unlock Hyper-Personalization AI's Marketing Magic

Discover how AI is transforming digital marketing personalization for brand managers and CMOs. Learn strategies, ethical considerations, and implementation tips.

Aug 9, 2025 10 min read

digital accessibility audit

Streamlining Digital Transformation: A Guide to Automated Accessibility Audits

Learn how automated accessibility audits drive digital transformation, improve user experience, ensure brand compliance, and boost ROI. A guide for brand managers and CMOs.

Jul 29, 2025 6 min read

digital strategy consulting

Navigating Digital Transformation: How Digital Strategy Consulting Drives Business Success

Discover how digital strategy consulting can guide your business through digital transformation. Learn about key strategies, consultant roles, and emerging trends.

Jul 27, 2025 4 min read

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