Emily Watson

Content Strategy & Copywriting Specialist

About the author

Emily crafts compelling narratives that connect brands with their audiences. With a background in journalism and 8 years in content marketing, she's helped brands increase engagement by 300% through strategic storytelling. Emily is a certified content marketing specialist and frequent contributor to Marketing Land.

3-3-3 rule

Understanding the 3-3-3 Rule in Marketing

Unlock the power of the 3-3-3 rule in marketing! Learn how to captivate attention, engage your audience, and ensure lasting brand memorability in today's fast-paced digital landscape.

Dec 11, 2025 5 min read

digital marketing campaigns

A Guide to Creating Successful Digital Marketing Campaigns

Learn how to create successful digital marketing campaigns with our comprehensive guide. From defining goals to analyzing results, master the strategies that drive growth and engagement.

Dec 4, 2025 15 min read

soft sell techniques

How to Master Soft Sell Techniques: Strategies and Examples

Learn how to master soft sell techniques in digital marketing. Discover effective strategies, real-world examples, and tips for building lasting customer relationships. Perfect for brand managers and CMOs.

Dec 4, 2025 15 min read

targeted marketing

What is Targeted Marketing? Benefits, Strategies, and More

Unlock the power of targeted marketing! Learn its definition, benefits, and actionable strategies to boost your digital marketing ROI and customer engagement.

Dec 4, 2025 21 min read

surrogate advertising

Examples of Surrogate Advertising in Practice

Explore real-world examples of surrogate advertising and how brands creatively bypass advertising restrictions. Learn about the ethics, effectiveness, and digital strategies involved.

Dec 1, 2025 13 min read

surrogate advertising

What Is Surrogate Advertising? Understanding The Concept

Explore surrogate advertising: Understand its types, benefits, legal boundaries, and how brands creatively maintain visibility within advertising restrictions.

Nov 20, 2025 8 min read

surrogate indicators

Understanding Surrogate Indicators in Marketing

Explore the world of surrogate indicators in marketing. Learn how to identify, use, and avoid the pitfalls of these metrics to enhance your digital transformation and brand strategies.

Nov 12, 2025 5 min read

digital marketing strategy

Defining the Framework for a Successful Digital Marketing Strategy

Learn how to define a successful digital marketing strategy framework. Explore popular frameworks, implementation steps, and tailoring strategies for optimal results.

Nov 11, 2025 9 min read

digital marketing strategy framework

A Comprehensive Guide to Digital Marketing Strategy Frameworks

Explore the top digital marketing strategy frameworks like SWOT, RACE, and more. Learn how to implement them to streamline your marketing efforts and achieve better results.

Nov 6, 2025 6 min read

advertising tactics

Advertising Tactics and Their Implications for Society

Explore advertising tactics in the digital age and their impact on society. Learn about ethical considerations, brand storytelling, and strategic digital planning for responsible advertising.

Oct 31, 2025 12 min read

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